Freelancer profile translated to English.

Description

Growth Marketing & E-commerce consultant with 15 years of experience in sectors as varied as BtoB and BtoC as Digital Marketing & Communication Manager, E-commerce Manager and Traffic Manager or Web Project Manager, I want to support companies in the development of their digital communication & their e-commerce projects, in particular through the implementation of solid and results-oriented digital and e-commerce strategies.

For 3 years, I have been supporting clients in the implementation of their E-commerce project (migration of Ecommerce site to Shopify) and in their Digital Marketing/digital media strategy: Social media (organic & Paid), SEA/SEO (multilingual & international sites), OLV, Emailings, Marketing automation (CRM and data collection)... in order to reach & convert audiences as much B2B as B2C, or even B2B2C on all levels of the marketing funnel (AARRR of Growth Hacking/Marketing).

My main experiences:

Laboratoire UPSA: support for the digital transformation of the company with the implementation of digital strategies on digital media and on E-commerce locally at the French subsidiary, then internationally by supporting the new European subsidiaries.

DIM/Hanes Brand Group:

-> Traffic Acquisition Manager (3 years): Development of traffic through SEO/SEA of the group's E-commerce sites (Dim, Playtex and Lovable) in Europe.

-> E-commerce Manager (3 years): Management of Playtex & Wonderbra e-commerce sites on the SFCC solution on a European scale

My skills: SalesForce Commerce Cloud, Shopify, Wordpress/WooCommerce, Drupal, Matomo Analytics, Google Analytics, Google Search Console, Google Adwords & Merchant Center, SEM Rush, Ubber Suggest, On-Crawl, Screaming Frog... But also on social networks such as the META Business Manager (Instagram, Facebook) but also LinkedIn, Tik Tok, Pinterest...

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris 17e Arrondissement (up to 10km)

Laboratoire UPSA
Digital Marketing & E-commerce Manager
HEALTH AND WELLNESS
March 2024 - December 2024 (8 months)
Rueil-Malmaison, France
Support for the digital transformation of the company:
Implementation of strategy:
Global Digital Marketing & E-commerce:
-Launch of Global multilingual & multi-country promotional sites
-Implementation of E-commerce strategies with marketplaces, e-pharmacies & e-retailers (parapharmacy and pharmacy)
- Support of local European teams in the implementation of their digital strategies
-Implementation of digital tools at Global level for local teams: Sites, Social media structure (Business manager META), SEO (GSC, SEA (Google ads), CMP, Web analysis (Matomo, Google Analytics, MTM, GTM), Marketing automation (CRM)
-Monitoring of KPIs
-Support and development of digital training for internal evangelization

Communication & Digital Marketing B2C:
-Development and implementation of digital strategy for the group's OTC, Medical Devices and Food Supplements brands.
-Digitalization of media plans, optimization of user and customer journeys for the general public
-Strategic and operational implementation of new marketing channels in compliance with Regulatory and Legal constraints: social network accounts (Meta), Social Ads, SEA & SEO, e-mailings
-Monitoring of digital plans by marketing channel: RD, SEA & SEO, Social Ads, Online Ads (programmatic VOL, Display…)
-Support of Marketing teams on digital issues
-Negotiation of contracts & Management of the digital Budget
• Management of digital service providers
-Digital compliance
-Preparation of ANSM submission files & monitoring of regulatory files

Communication & Digital Marketing B2B PDS:
-Contribution to the "omnichannel" marketing plan for Healthcare Professionals
-Deployment of content platforms for healthcare professionals
-Strategic and operational implementation of communications to healthcare professionals: e-mailing communications, website updates….
-Management of an external consultant
Pharmacy Food supplements medications Web marketing strategy digital strategy E-commerce Marketplace SEO SEO Audit Media Social networks SEA Google AdWords pharmaceutical industry Emailing marketing automation CRM CMS Growth B2B Growth Strategies
MUZ'OH
E-commerce and Digital Marketing Consulting
E-COMMERCE
November 2022 - April 2023 (6 months)
Ermont, France
Support & deployment of the Growth Marketing & E-commerce strategy: merchandising, page construction, SEO optimization (content, technical and popularity)
Customer acquisition: social media (development of paid social campaigns), Google ads (merchant center) & e-mailing (marketing automation (sendinbllue)
Explorador
SEO optimization of an e-commerce site
ENTERTAINMENT AND LEISURE
November 2021 - January 2022 (3 months)
Optimization of the conversion and SEO of the online store: https://www.explorador.fr/

=> Development of the list of SEO keywords
=> Development of category page templates to optimize customer conversion
=> Setting up Google Tag Manager and Google Analytics to track sales
=> Implementation of Google Analytics 4
=> Optimized SEO writing
=> Internal linking
=> E-commerce roadmap to get more customers
SEO WooCommerce Wordpress Elementor Google Analytics Web writing Natural referencing Google Tag Manager