Freelancer profile translated to English.
Back to original languageAbout Marlay
Hello, I'm Marlay, an Art Director specializing in Visual Identity and Web Design for the tech ecosystem.
For over 5 years, I've been helping startups, SaaS, Web3 projects, and agencies create strong visual identities and websites that convert. My goal: to transform your ideas into designs that capture attention and drive your growth objectives.
⊹ What we can do together:
- Branding & Visual Identity: logo, graphic charter, brand book, design system, guidelines
- Web Design & Landing Pages: Figma mockups, Framer / Webflow sites
- Art Direction: campaigns, social media, print & digital assets
- Motion: animations, dynamic visuals (After Effects, Jitter)
⊹ Preferred Sectors:
Tech & SaaS, Early-stage Startups, Web3 & Crypto, E-commerce, Communication Agencies.
⊹ My Approach:
Creative, versatile, and proactive: I work as an involved partner, not just a service provider. I support each project from strategy to delivery, with a consistent vision and lasting deliverables.
⊹ Some Recent Projects:
Studio 17, Ship Studio, Copyfy, Para Bellum, Volumaker, BeRies, Garden, Studio ARCT, KORA.
⊹ Why Work With Me?
- Dual Branding + Web Expertise: one point of contact, total consistency from your identity to your website
- Tech & Innovation Specialization: I understand your challenges, your codes, and your product cycles
- Responsiveness (1-hour response time) and confirmed availability
- End-to-end Support: from brand strategy to final deployment
- Mobility Bordeaux / Paris / Lyon
Let's discuss your project, talk soon!
French
Native or bilingual
English
Fluent
Italian
Basic
Can work on-site
Bordeaux (up to 30km), Paris (up to 30km), Lyon (up to 30km)
Experience
- Studio 17Branding - UIUX DesignFILM AND AVMay 2025 - June 2025 (1 month)Angers, FranceStudio 17 is an audiovisual studio that blends storytelling, design, and technology, with a visual signature oscillating between minimalism and assertive cinematic expression. The studio entrusted me with the creation of its brand identity as well as the design of its website, with a clear objective: to visually translate this tension between sobriety and cinematic boldness.My Role:● Creation of the complete brand identity: logo, graphic charter, typographic system, and visual universe reflecting the studio's narrative and cinematic DNA● Definition of the visual language: color palette, image treatment, grid, and composition principles to establish a strong and recognizable signature● Art direction and website design: information architecture, editorial rhythm, and showcasing of audiovisual projects● UI/UX design tailored for a creative studio: fluid navigation, project presentation, experience designed to immerse the visitor in the studio's world● Delivery of guidelines and source files to enable consistent deployment of the identity across all platforms (communication, social media, intros, credits)
- Ship StudioWeb DesignSOFTWARE PUBLISHINGSeptember 2025 - September 2025Marseille, FranceShip Studio is a studio specializing in mobile application development, from branding to store launch. Positioned in a premium and fast-paced niche: transforming an idea into a market-ready MVP in a few weeks. The studio needed a landing page that lived up to this promise. I was commissioned to design the art direction and complete website design.My Role:● Overall art direction for the site: defining the visual universe, typography, and graphic system to embody the studio's premium and tech positioning● UX/UI design of the landing page: information architecture, prioritization of offerings (Mobile App, Growth Consulting, From MVP to Scale), and user journey optimized for conversion● Design of key sections: hero, presentation of technical integrations (Firebase, Supabase, Stripe…), 4-step process, project portfolio, pricing, and FAQ● Creation of visual elements: icons, mockups of client apps (ShonenFit, NameMyMeds, BookCookia…), and animations to enhance the experience● Art direction consistent with the brand identity and the codes of the tech/startup world
- Studio ARCTCEO - Art DirectorCONSULTING AND AUDITSDecember 2018 - Today (7 years and 7 months)Bordeaux, FranceStudio ARCT is a creative studio specializing in visual identity, art direction, and communication strategy. As CEO and Art Director, I manage all client projects, from strategic thinking to final delivery.My Role:● Overall art direction for all client projects, ensuring creative consistency and a high level of quality for each deliverable● Creation of complete brand identities: logo, graphic charter, brand book, and adaptations across all platforms● Design and optimization of web and print communication materials, with precise work on color consistency between digital and printed formats● Strategic communication consulting: positioning, editorial line, channel and format recommendations adapted to each client's objectives● Client relationship management and end-to-end project management: scoping, planning, production, delivery
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Education
- Bachelor Graphic DesignerSupcréa2020Formation orientée création graphique, direction artistique et design numérique. - Identité visuelle, branding et direction artistique - Web Design et UI/UX (maquettage, prototypage, responsive) - Motion design et animation (After Effects, Cinema 4D) - Graphisme print et édition (mise en page, typographie, chaîne graphique) - Projets professionnels encadrés en conditions réelles - Suite Adobe complète (Photoshop, Illustrator, InDesign, Premiere, XD)
- Professional Baccalaureate in Production and Realization of Printed ProductsLycée Andrée Argouges2017Formation technique de 3 ans dédiée à la chaîne graphique et à la production print. - Conception et mise en page (DAO) de supports imprimés - Maîtrise de la chaîne graphique : du fichier à l'impression - Gestion colorimétrique et contrôle qualité - Techniques d'impression numérique et offset - Connaissance approfondie des papiers, finitions et façonnage - Suite Adobe (Photoshop, Illustrator, InDesign)