Marla Haupt

For a young start-up, I had the opportunity to design an animated introduction to their game world. The game playfully supports people with motor impairments in training their mobility.

The focus of the animation was a likeable character from the game, who greets users and guides them through the application.

– Development of the storyboard

– 2D animation in a friendly, clear style

– Sound design and final cut

People with physical limitations, especially older users and their relatives

The design was deliberately kept accessible and ageless – friendly, high-contrast, and with calm movements that do not overwhelm the target audience but emotionally engage them.

As part of my work for a creative agency, I contributed to several motion design projects. The tasks ranged from developing short social media formats to creating explanatory animations for various brands. Among other things, I was responsible for animation, graphic preparation, and sometimes storyboarding and sound integration. The work was done in close collaboration with the team and required both a creative and structured approach.

Services:Animation · Storyboarding · Post-production · Design of assets

Target audience:Various brands from publishing, lifestyle, and e-learning