Freelancer profile translated to English.
Back to original languageAbout Markus
As a Performance Marketing expert with a focus on data-driven performance marketing, I support companies in exceeding their marketing goals.
From creating a solid tracking setup and preparing a meaningful data basis to analyzing the customer journey and considering relevant performance KPIs, I develop customized strategies and implement them across various channels.
With needs-based campaigns, I maximize conversion rates and achieve sustainable growth results.
As your Growth Marketing Consultant, I offer you a data-based and results-oriented approach to increase your success in performance marketing.
German
Native or bilingual
English
Fluent
Can work on-site
Berlin (up to 50km)
Experience
- Stage Entertainment GmbHDigital Marketing ConsultantJune 2021 - February 2023 (1 year and 8 months)§Consulting on the introduction of a CDP solution, various tracking topics (First-Party & Server-to-Server Tracking Setup), including tracking tests & consent management§Support in establishing a new cross-channel naming convention§Support with the setup of Exactag / Omni-channel attribution§Rebuilding & managing affiliate marketing & partner management (revenue tripled within a year)§Support in building performance marketing channels
- Maisonbaum.com Black Forest Footwear Technologies GmbHExternal ConsultantJuly 2020 - December 2022 (2 years and 6 months)Startup from "Shark Tank" Position: External ConsultantOnline Marketing Consulting§Setup of "closed" Network / Affiliate Marketing Setup & Tracking Setup§Consulting on Online Marketing / Conversion Optimization
- United Internet AGDigital Strategy Consultant / Affiliate MarketingMay 2020 - July 2020 (2 months)Software pitch for internationally deployable affiliate software / network§Creation of the requirements catalog as a basis for comparing international software providers§Consulting on the setup of future work processes "What must the software be able to do?§Consulting and support during vendor pitches§Preparation of pitch results§Recommendations / Pitch Summary
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Education
- Business Informatics"University of Applied Sciences for Technology andWirtschaftsinformatik
- Degree: Dipl. Business Informatician (FH)Business"2007Abschluss: Dipl. Wirtschaftsinformatiker (FH)