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Markus GotzmannMG

Markus Gotzmann

Senior UX/UI Designer + Webdesign

€600/day
Köln, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Markus

Hey, I'm Markus, a UX/UI designer from Cologne. For over ten years, I've been accompanying digital projects from the initial idea to the final implementation. In interdisciplinary teams, I work on the conception, design, and realization of websites, web applications, prototypes, and user-friendly interfaces.

I design digital products that intuitively guide your users through applications and visibly strengthen your company with clear, well-thought-out interfaces. My focus is on UX and UI design for websites and web applications that are not only aesthetically convincing but also functional, efficient, and future-proof.

What makes my work special is the combination of strategic thinking, design ambition, and a clear focus on user needs. I develop digital experiences that are understandable, visually precise, and effective. I find the intersection of UX, UI, and Artificial Intelligence particularly exciting. I explore how AI can make digital products smarter, more relevant, and more efficient, and how this creates real added value for users and companies.

The services I typically undertake include the conception and design of websites and web applications, the development of click dummies and high-fidelity prototypes, the optimization of user flows and interfaces, as well as graphic tasks and coding.
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Köln (up to 20km)

Experience

  • PURE.HONEST.MUSIC [EIGENES PROJEKT]
    Founder
    CULTURE
    November 2024 - Today (1 year and 7 months)
    Köln, Germany
    - Development of the platform concept

    - Design and realization of the website including UX/UI design

    - Planning, coordination, and execution of all project phases

    - Editorial support, content maintenance, and management and analysis of social media channels

    - Networking with organizers, artists, and local players in the music scene – both digitally and in person

    - Booking, planning, and carrying out smaller events
    Conception Webdesign Web Development User Interface Design UX/UI Design
  • INSTITUT DER DEUTSCHEN WIRTSCHAFT KÖLN MEDIEN GMBH
    UX/UI Designer
    DIGITAL AND IT
    January 2022 - October 2024 (2 years and 9 months)
    Köln, Germany
    - Preparation and execution of client workshops and support of new and existing clients

    - Creation of pitch decks and execution of pitches Conception, presentation, and implementation of prototypes up to the final design.

    - Development of the navigation structure / architecture of newly conceived client websites Excerpt from implemented projects at IW-Medien: bifa.de, lieber-lehramt.de, make-it-in-germany.com, aktiv-online.de, iwkoeln.de and many more

    - Creation and further development of style guides and design systems

    - Development and establishment of an internal process between UX/UI design and backend and frontend
    User Experience Design WCAG Conception Webdesign User Interface Design
  • CROWDFOX GMBH
    UX/UI Designer
    E-COMMERCE
    August 2017 - December 2020 (3 years and 4 months)
    Köln, Germany
    - Conception of a closed purchasing platform (SaaS) for SMEs and corporations (demo.crowdfox.pro)

    - Development and formulation of user stories to determine the requirements of a feature Analysis of heatmaps and visitor recordings and optimizations based on them Redrawing of user scenarios, user journeys, and user flows and their optimization

    - Visualization of ideas using wireframes and mockups, as well as by creating prototypes Creation and prioritization of tickets for internal and external front-end developers Conducting user interviews (B2B sector) & A/B tests (B2C sector)
    Conception User Testing User Experience Design Web Development User Interface Design

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