Freelancer profile translated to English.
Back to original languageAbout Markus
I help scale-ups and digital companies scale their sales systems, use marketing technology profitably, and optimize lead generation. With over 15 years of experience as a founder and responsible for marketing and product, I have successfully implemented growth strategies for companies like Amazon, Fineway, and Laya Technologies.
As a founder and managing director of B2B SaaS companies, I have raised over €30 million in venture capital and won multiple tech and growth awards. My strength lies in the pragmatic implementation of marketing technology solutions and the conception of effective sales funnels for scale-ups and digital companies.
Focus Areas:
- Interim Head of / Team Lead for Product & Marketing
- Digital product development including product roadmap & SaaS scaling
- Gen AI automation & agents with n8n, ChatGPT, Claude, and Gemini
- CRM optimization (Salesforce, HubSpot, Pipedrive)
- Lead generation & sales funnel setup
- Marketing automation & performance marketing
- Fundraising and Go-to-Market strategies
Typical Project Inquiries from my Clients:
- Lead Generation Optimization: Analysis and optimization of lead generation processes to increase conversion rates.
- CRM Setup & Automation: Implementation and optimization of CRM systems to improve customer retention.
- Marketing Technology Audit: Evaluation of existing marketing technology and development of a scalable roadmap.
Projects & Successes (Selection):
- Laya Technologies: Co-Founder – Scaling a B2B SaaS product, implementing a sales automation platform, fundraising over €12 million.
- Fineway GmbH: Building a data-driven lead generation strategy that led to a 40% revenue increase within 18 months.
- Amazon: Building a new e-commerce category
German
Native or bilingual
English
Native or bilingual
Can work on-site
München (up to 50km), Berlin (up to 10km), Frankfurt am Main (up to 10km), Nürnberg (up to 10km)
Experience
- Masterhouse GmbHInterim Head of ProductMay 2024 - May 2025 (1 year)Achievements as Interim Head of Product at masterhouse (scale-up.de):
- Reduced churn of core product by 18% within 7 months by streamlining offering; launched new hybrid product
- Sharpening the IP of major offerings focusing on building high performance exec teams and organizational change
- Part of the company leadership team; restructured setup into GTM org; recruited first dedicated product FTEs
- Designed and implemented an AI Agents setup with n8n, ChatGPT Teams and LangChain
scale Up is the market leader in Europe for business growth coaching, certified by Verne Harnish (Scaling Up USA), and part of a global network of 300+ Scale Up experts. The framework has a worldwide proven track record of 102,000+ orgs and is the most complete & practical system to scale easier with less drama. - Metyis GermanyGlobal Director eCom, SaaS & TransformationDIGITAL AND ITNovember 2022 - April 2024 (1 year and 5 months)Amsterdam, NetherlandsKey Achievementsat Metyis:
- Setup the GTM of Metyis DE by defining productized offerings that enabled onboarding of 5+ enterprise clients
- Successfully ran client projects like ramping up the global marketplace business at a European consumer electronics company and scaling the DACH operations of two Dutch eCom and a German B2B nutrition business
Metyis, founded in 2013 in Amsterdam, combines start-up agility with top-tier strategy background. With 1,500+ experts across 15 countries, Metyis drives long-lasting impact through data and digital commerce joint ventures with e.g. Hugo Boss.------Typical questions in the projects carried out:- Growth phases: What tools do we need to achieve the next growth targets?
- Funnel KPIs: Why don't we have (reliable) funnel KPIs like CACs, CTV, ..?
- Cost transparency: What tools & systems do we have in marketing, sales, and customer success?
- Usage: Which tools/licenses are not being used at all (or correctly)?
- Independent selection: Which tool should we use for problem X that fits the rest of the stack?
- Risk GDPR: Which tools used put us as managing directors in trouble?
I have enabled B2C and B2B clients to gain differentiated insight into their customer journey and to retain customers longer with an integrated sales infrastructure and clean data analysis. A robust revenue tech stack with sales/marketing automation including Gen AI & AI Agents is particularly essential for predictable and efficient revenue growth of B2B companies. - Project: Robotise AGSenior B2B Growth Advisory | Interim Manager Head of MarketingTECHApril 2022 - September 2022 (5 months)München, GermanyProject: Go-to-Market Strategy (Marketing & Sales), Interim MgmtAdvised a B2B commercial service robot company on international go-to-market strategy and digital business model development.Developed a comprehensive yet cost-effective go to market strategy and fundraising compatible marketing approach.
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Education
- Master of Business Administration (M.B.A.)University of Salzburg2011Maßgeschneidertes Executive MBA-Programm für weltweit agierende Executives, die ihr Know-how im internationalen Wirtschaftsumfeld erweitern wollen mit Auslandsaufenthalten in Europa, Asien und Nordamerika.
- International Executive MBA Module, General Management and Entrepreneurship ProgramUniversity of Toronto - Rotman School of Management2011General Management und Entrepreneurship. Fokus auf Leadership und Integrative Thinking.