Description

A strategic thinker and bilingual (En/Ar) creative problem solver who believes that every visual should tell a compelling story.

Bringing over 15 years of extensive experience in the Middle East's creative field across advertising, events, 360° marketing agencies, as well as client-side roles, giving me a well-rounded perspective across the creative industry, and continuously satisfied my drive for new challenges.

My expertise encompasses: conceptualisation, branding, typography, campaigns, activations, and events’ theming and identities, with a strong background in both print design and digital design. Additionally, I possess expertise in motion graphics and video editing.

I’ve had the privilege of collaborating with multinational and local organizations across a variety of industries, including GSK, Philips, UAE MOFA, Bioderma, LEO Pharma, VLCC Wellness, Banana Boat, Helnan Royal Hotels, Abu Dhabi DMT, Zanilli’s, The FoodCo, ALTA Real Estate Development, The Wonderful Company, and The World Policy Foundation.

Languages

English
Native or bilingual
Arabic
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

FREELANCE
SR. ART DIRECTOR
September 2024 - Today (1 year and 9 months)
Dubai - United Arab Emirates
Led and contributed to diverse projects across creative and art direction, concept development, pitches, branding, marketing campaigns, activations, and events' theming & identity design.

Key projects delivered: brand and visual identities for Athena Group and NŪWA Retail, the World Policy Conference 2024, and collaborations with PublicisLive Dubai on the 10th World Free Zones Congress and the World Government Summit Retreat and more..
ESL&NETWORK ME
SR. ART DIRECTOR
August 2018 - September 2024 (6 years and 1 month)
Dubai - United Arab Emirates
Created and developed concepts, pitched ideas to clients, and led the in-house creative team throughout the design process, setting the style and tone while ensuring quality and consistency across all deliverables. Managed workflows, timelines, and cross-functional production teams, vendors and freelancers.

Key projects: Wharton Global Forum 2019, The 26th World Road Congress 2019, WPC | Health 2020 (Hybrid), consultancy for the Annual Meetings of IMF & World Bank 2023, and World Policy Conferences (2019–2023), alongside various marketing and communication projects.
AMPLIFY DUBAI
LEAD DESIGNER
November 2015 - August 2018 (2 years and 9 months)
Dubai - United Arab Emirates
Worked closely with copywriters and account managers to deliver creative solutions for multinational clients across diverse industries, including FMCG, tech, pharmaceuticals, electronics, and cosmetics. Executed a wide range of projects, such as branding, adverts, key visuals, brand activations, social media campaigns, UI & game design, motion graphics, video editing, packaging, and POS materials.

Key clients: GSK, Philips, LEO Pharma, Bioderma, Banana Boat, The Foodco and The Wonderful Company.Worked closely with copywriters and account managers to deliver creative solutions for multinational clients across diverse industries, including FMCG, tech, pharmaceuticals, electronics, and cosmetics. Executed a wide range of projects, such as branding, adverts, key visuals, brand activations, social media campaigns, UI & game design, motion graphics, video editing, packaging, and POS materials. Key clients: GSK, Philips, LEO Pharma, Bioderma, Banana Boat, The Foodco and The Wonderful Company.