Freelancer profile translated to English.
Back to original languageAbout Marko
Inbound Marketing Consultant for 5 years, I have worked in startups and agencies before becoming a freelancer. I have had the opportunity to work with a wide variety of clients (large groups, mid-sized companies, SMEs, startups). I can therefore assist you with the following issues: qualified traffic generation, qualified lead generation, conversion, reporting and web analytics, Lead Nurturing, design and management of Inbound Marketing campaigns, design of Inbound Marketing strategies (Persona, Buyer's Journey, data model, etc.) and Marketing Automation.
I am a specialist in the HubSpot Marketing Automation software, but I have also worked with Pardot Salesforce and Webmecanik. I also work with HubSpot and Salesforce CRMs. I can therefore assist you in implementing Inbound Marketing and Marketing Automation software (in conjunction with your CRM).
I also have extensive experience in training marketing and sales teams, particularly on HubSpot Marketing Hub and HubSpot Sales Hub. I can assist you with the integration or optimization of these software (audit, recommendations and implementation).
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- AgorizeDigital Marketing ManagerTECHNovember 2015 - September 2017 (1 year and 10 months)Paris, France- SEO: complete audit of Agorize's website and its competitors (SEMrush); keyword research (SEMrush); redesign of the site architecture; design of an on-page optimization plan; link building campaigns- Content marketing: design and implementation of a content strategy for the company; writing of an editorial charter and a publication calendar; writing articles for the Agorize blog; writing guides and white papers; production of videos and infographics- Google Ads and Paid Social: redesign and management of the Google Ads account and campaigns; management of Facebook and LinkedIn Ads (particularly for lead generation campaigns)- Design and management of Lead generation campaigns (HubSpot): content production for the campaign; production of promotional levers (Landing Pages, SEO / blog, emails, social networks, SEA, Paid Social)- Web analytics: monthly and annual reporting via Google Analytics and HubSpot; reporting at the campaign level (Landing Pages and emailing) and for the website
- MarkentiveInbound Marketing & Marketing Automation ConsultantDIGITAL AND ITSeptember 2017 - September 2019 (2 years)Paris, FranceI worked for two years as a consultant specializing in HubSpot, Inbound Marketing, and Marketing Automation.I assisted companies in creating and implementing Inbound Marketing and Marketing Automation strategies (mainly B2B): defining personas and customer journeys (Buyer's Journey), creating data models, designing content strategies, auditing website performance (HubSpot Analytics, Google Analytics), and strategic recommendations.I designed and managed traffic and qualified lead acquisition campaigns: emailing, SEO and content (blog articles, white papers, surveys, studies, videos, infographics), social networks, paid acquisition (Google Ads, Facebook Ads, LinkedIn Ads), performance tracking and analysis.
Reviews
Etienne
Welcome Tomorrow
Reviewed on 5/25/2022
Marko has excellent communication, produces rigorous and quality work within very good deadlines. His Pardot / lead nurturing expertise and availability were invaluable to us.
H
Haba
ARESSY
Reviewed on 12/31/2020
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Education
- Master in International MarketingKing's College London2015