Freelancer profile translated to English.
Back to original languageAbout Mark
Fractional Head of Marketing | Strategy, AI & High-End Content
Stop the lengthy search – start directly with measurable growth.
While you're still waiting for suitable applications for your marketing vacancies, the competition is already pulling ahead.
Strategy meets AI Power: I build automated lead systems (up to 56% deal conversion in case studies) and establish AI workflows that noticeably increase your efficiency.
Maximum Flexibility('Skill Swap'): You decide monthly what you need – whether it's strategic planning, performance ads, or video production. Your retainer remains a dynamic quota.
I remain true to my **motto**: 'In a world where you can be anything, be kind.'
Collaboration should not only deliver results but also bring joy.
Ready for the next step? Let's find out in a non-binding 15-minute introductory call if we are a 'match' for your project.
German
Native or bilingual
English
Fluent
French
Basic
Can work on-site
Kirchlinteln (up to 50km), Bremen (up to 50km), Hamburg (up to 10km), Berlin (up to 50km), Frankfurt am Main (up to 50km)
Experience
- rheinmetallSenior Project ConsultantDEFENSE AND MILITARYJanuary 2025 - May 2025 (4 months)Berlin, GermanyProject Goals: Rheinmetall Group (Management of 4 FTE; Budget: €350k p.a.)Support for the spin-off of an e-commerce platform for a personal protection product; Planning and budgeting of fulfillment, advertising measures (Google Ads, Meta, Newslettering), sales measures, and platform costs – for later integration into the overall budget/pricing; Creation of a prospect list for initial contacts by Sales with the help of AI.
- Karasira.de GmbHManaging Director, Project ManagerDIGITAL AND ITDecember 2024 - March 2025 (3 months)Berlin, GermanyAt its peak, 16.5 FTE; EBIT €380k;
- Managed client budgets: €2.3 million p.a.
- Sales and marketing of marketing services; peak commissions resold
- Strategic and operational management of all online sales channels
- Focus on new customer acquisition (Google Ads, Social Ads, Automation)
- Conception and moderation of marketing workshops
- Lecturer, Examiner & Course Instructor for IHK Certificate Courses Social Media & Online Marketing
- Leadership and implementation of consulting projects (Analytics, Growth Hacking, Active Sourcing, HR topics, Sales)
- Workshop conception and execution on various marketing topics
- Secra Bookings GmbH (Teil der HomeToGo-Gruppe)Interim Marketing & Partnership LeadSOFTWARE PUBLISHINGMay 2024 - October 2024 (5 months)Timmendorfer Strand, GermanyDisciplinary leadership of 2.5 FTE, technical leadership of 3 FTE; Budget: approx. €650k p.a.Core Tasks: Marketing & Team Leadership & Development
- Budget & Strategy: Responsibility for the entire marketing and partnerships budget, including special budgets and tool costs; Development of the marketing & partnership strategy
- Training & Knowledge Transfer: ◦ External: 'TikTok in Tourism' for the Mecklenburg-Vorpommern Tourism Association and ◦ Internal workshops on marketing strategy, LinkedIn, Canva, Envato Market, KPIs & Tracking, Sales Intros for Business Development, Nutrition in customer conversations
- AI-powered Innovation: Initiator and trainer of a company-wide AI training initiative (focus on LLMs); Introduction of Synthesia for avatar videos (e.g., for Home2Go Summer Summit, customer events, and customer communication, as well as internal training in various languages)
- Marketing & Customer Loyalty: Development of marketing ideas for the internal marketing agency 'Team Web' with a focus on customer loyalty & customer lifetime value; Development of sales processes for existing customers
- Content & Guides: Creation of practical guides on topics including marketing and business development KPIs, AI prompting, product metrics, gamification & eLearning, Feedback Masterclass: How to Give It, How to Take It
Results:- Approved marketing and partnership strategy for 2025 (including budgeting, personnel planning, timeline, and business plan).
- Establishment of fully trackable email marketing with the tool Mailchimp.
- Performance boost in email marketing: Increase in open rates through multivariate tests with Mailchimp.
- Efficiency increase in paid marketing.
- AI integration & Innovation: Successful introduction of AI throughout the company; Execution of AI projects (department by department).
- Established data-driven decision-making in marketing.
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Education
- Business Administration B.A.FH Ludwigshafen2011Betriebswirtschaftslehre mit Schwerpunkt internationales Personalmanagement, Organisation und Marketing
- Diploma Audio EngineeringHOFADiploma Audio Engineering & Bachelor in Tontechnik
Certifications
- Personal & Business Coach (IHK)IHK Wiesbaden2013
- Junior Coach (IHK)IHK Munich & Upper Bavaria2011