Freelancer profile translated to English.
Back to original languageAbout Florian
+1,000 email campaigns designed and sent. Hundreds of automation scenarios deployed. Rated 4.9/5 on +50 Malt missions.
Expert in Email Marketing & Marketing Automation for 18 years, I help companies transform their contact base into a recurring and measurable revenue channel - from strategy to execution, including design and HTML code.
My approach combines strategic vision and operational mastery: I don't just recommend, I design, code, route, and optimize.
What I do concretely:
- Email & CRM Strategy:Audit of your current system, optimization recommendations, building a high-performance email roadmap
- Campaign Design:Responsive design, HTML integration, copywriting aligned with your tone of voice - marketing emails, transactional emails, newsletters, prospecting
- Marketing Automation:Creation of scenarios (welcome, follow-up, loyalty, abandoned cart, re-engagement) to generate continuous revenue
- Deliverability & Contact Database:Segmentation, cleaning, sending reputation management - I have managed databases of +2 million contacts
- Tool Selection & Integration:Adobe Campaign, Emarsys, Actito, Mailchimp, Brevo, Mailjet, Campaign Monitor, Lemlist
- Analysis & Reporting:KPI tracking (open rate, click-through rate, conversion rate), Power BI dashboards, iteration recommendations
Preferred Sectors:Tourism & Hospitality, E-commerce, Retail, SaaS. My methods apply to any sector that relies on email for conversion or loyalty.
Have an email, CRM, or automation project? Let's talk.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Appart'CityMarketing DirectorTRAVEL AND TOURISMDecember 2023 - Today (2 years and 6 months)Montpellier, FranceManagement and orchestration of multichannel contentDefinition and implementation of innovative marketing strategiesOptimization of customer journeysImplementation of marketing campaignsAnalysis of market trends and consumer behaviorDesign / analysis of Power BI reportsSupervision of the marketing team
- Appart'CityMarketing ManagerHOSPITALITYNovember 2018 - December 2023 (5 years and 1 month)Montpellier, FranceLead GenerationCreation and management of email/SMS campaigns (writing, coding, optimizations, A/B testing, routing, database management of 900K contacts…)Website design and evolution: product pages, promotion pages, booking funnel, home page, etc.Development of multivariate tests (A/B tasty): conception, analysis, graphic elements and variationsReportingCopywriting
- Appart'CityArt DirectorHOSPITALITYFebruary 2011 - October 2018 (7 years and 9 months)Montpellier, FranceDefinition of the brand's graphic charter and visual identityControl of the graphic charter, its consistency and its universe across all mediaCreation of communication and advertising materialsCreation and management of email/SMS campaigns (writing, coding, optimizations, A/B testing, routing, database management of 800K contacts…)Website design and evolution: product pages, promotion pages, booking funnel, home page, etc.Development of multivariate tests (A/B tasty): conception, graphic elements and variationsIllustration: infographics, animated graphics, graphic elements, motion designTechnological watch and best practices in the digital field
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Education
- Baccalauréat in Graphic ProductionCFA CARPENTRAS2001
- HunterGrowthMakers2020Contactez vos prospects de façon automatisée et ultra personnalisée et créez une vraie machine de vente