Freelancer profile translated to English.

Description

E-commerce and direct marketing copywriter for over 20 years, I support brands and companies in the creation, optimization, and validation of high-value-added content.

I also work on editorial AI projects: creation (prompting), proofreading, optimization, and validation of AI-generated content before publication.

MY STRENGTHS

✔ + 20 years of experience in communication

✔ + 12 years of experience in writing and optimizing product descriptions

✔ Expertise in e-commerce, retail, and direct marketing

✔ Quality control of AI-generated content

✔ Rapid adaptation to brand universes

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Freelance
AI Editorial Proofreader Freelance
E-COMMERCE
January 2026 - Today (7 months)
Roubaix, France
Securing and optimizing content generated by artificial intelligence
- Editorial quality control of AI content.
- Verification of the consistency, reliability, and accuracy of information.
- Detection of factual errors, inconsistencies, and hallucinations.
- SEO optimization and compliance with editorial guidelines.
- Validation before publication.
Proofreading and editing Generative AI
Freelance
Copywriter Freelance
E-COMMERCE
October 2012 - Today (13 years and 10 months)
Lille, France
-> Hybrid copywriter, I offer my services in direct marketing, catalog content, web content, product descriptions, creative writing, and proofreading for texts that are targeted and consistent with your marketing strategy!

-> 20 years of experience in direct marketing: in agencies, client-side, and freelance.
Copywriting in collaboration with graphic designers, on campaign plans for France and Belgium.
My strengths: meticulous organization, adherence to the editorial charter, and a writing style that masters the codes of direct marketing!

-> 12 years of experience in writing product descriptions and proofreading.
My strengths: an authentic style, successful experience in the fields of women's, men's, children's, and baby textiles, as well as home and kitchenware.

Key achievements
- Over 10,000 product descriptions written or optimized.
- Writing of category pages, buying guides, SEO articles, and editorial content.
- Adaptation to brand tone and optimization for conversion.
- Complete project management: briefing, planning, coordination, deadline adherence.
Direct marketing Copywriting Proofreading and editing Product description writing catalog writing
Cidal - Vitrine Magique (Groupe 3Suisses)
Direct Marketing and Web Copywriter
E-COMMERCE
June 2008 - September 2012 (4 years and 3 months)
Villeneuve-d'Ascq, France
-> Creation and execution of mailings and e-mailings in a team for France and Belgium.
Management of projects from brief to document delivery (consideration of budgets, legal mentions, market specificities, development of technical specifications and schedules)
Direct marketing Copywriting Project management