You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Marjorie WatkinsMW

Marjorie Watkins

Supermalter

Marketing, communication | Beauty & Wellness

€500/day
18 projects
Lyon, FR
8-15 years

Average response time: 4 hours

Freelancer profile translated to English.
Back to original language

About Marjorie

Freelance consultant in marketing, communication & merchandising, I support cosmetic and wellness brands, specialized retailers, and growing companies in structuring and optimizing their performance.

With over 9 years of experience in marketing, communication, and merchandising, within large cosmetic groups as well as more agile structures, I undertake both strategic and operational missions, with a business, coherence, and impact-oriented approach.

My expertise is structured around 3 complementary pillars:

Marketing & Communication Strategy
Definition of brand and communication strategies adapted to brand objectives and communication channels, development of marketing plans, structuring of brand messaging, and support for launches and key periods.

Merchandising & Retail Strategy
Design of merchandising and trade strategies, assistance in developing in-store visibility tools, creation of planograms, and recommendations for retail activations, in line with the shopper experience and commercial performance.

Analysis & Monitoring
Market research, competitive analysis, strategic watch, and coordination of different levers (communication, influence, retail, partners).

My strengths💪🏼

- My expertise of over 9 years in strategic and operational marketing and communication, as well as merchandising
- A true business sense in all my thinking, with great importance given to the consumer
- Equally comfortable in English and French
- Enthusiastic, attentive, authentic, organized, and curious
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Italian

    Basic

Can work on-site
Lyon (up to 20km), Paris (up to 20km), Marseille (up to 10km), Lille (up to 10km), Bordeaux (up to 10km)

Experience

  • NAOS
    Project Manager for Merchandising & Retail Development and Implementation - International
    FASHION AND COSMETICS
    October 2024 - January 2026 (1 year and 3 months)
    Lyon, France

    Context & Objective:

    Supporting the brand for over a year in defining and deploying its global merchandising strategy, aiming to enhance in-store visibility, optimize the shopper experience, and support innovation launch performance in an international context.

    Key Contributions:

    • In-Store Launch Strategy

    Developing merchandising & trade strategies for all innovation campaigns.

    Designing merchandising recommendations tailored to each launch.

    Managing the development of retail visibility tools (end caps, floor and counter displays), in collaboration with partner agencies and the creative studio.

    • Structuring a Permanent Merchandising Strategy

    Contributing to the definition of a differentiating and sustainable merchandising strategy.

    Operational deployment of the strategy to countries: coordinating supplier exchanges, supporting markets, adapting to local specificities.

    Managing and updating merchandising planograms and supporting country teams in their adoption.

    Managing the relationship with the merchandising software provider.

    • Developing Attractiveness and Shopper Experience in Pharmacies

    Recommending and deploying impactful retail activations, consistent with brand identity and market challenges.

    Monitoring, analyzing, and evaluating activations carried out in countries.

    Continuous competitive monitoring and identification of best practices to optimize future strategies.

    Coordinating and evolving the catalog of merchandising tools made available to markets.

    My Positioning:

    A transversal role, at the intersection of brand strategy, retail, and field execution, with a strong international dimension.
    operational marketing Merchandising POS trade marketing Marketing Strategy
  • 100BON
    Marketing & Communication Manager
    FASHION AND COSMETICS
    October 2020 - July 2021 (9 months)
    - Implementation, deployment & management of the marketing/communication plan related to product launches, commercial promotions, and key periods
    - Creation of POS displays according to distribution channels (pharmacies, concept stores, perfumeries, Sephora, BHV) and development of communication materials
    - Support for international distributors
    - Installation of a permanent corner at BHV Marais
    - Management of relationships with press and influencer agencies
    - Prospecting partnerships with wellness influencers
    - Management of a team of 3 people
    trade marketing operational marketing Communication Strategy Digital Communication Social Media
  • botimyst
    Marketing & Communication Manager
    FASHION AND COSMETICS
    December 2019 - March 2020 (3 months)
    Paris, Île-de-France, France
    3-month fixed-term contract
    Marketing/Communication Plan
    - Implementation, deployment & management of budgets/deadlines

    Market Research
    - Analysis of competition, market, trends
    - Press/social media monitoring
    Sales
    - Weekly/monthly sales analysis
    - Recommendations based on sales (product highlighting)
    - Organization of product showcases (content, workshops)

    Visuals & Content
    - Content planning organization

    Social Media Management
    - Creation of text for Instagram/Facebook feed + stories
    - Posting, Engagement & Comment Management
    - Live session setup (brand collaborations)

    Press & Influencer Relations
    - Support for PR Agency
    - Influencer/press planning management
    - Influencer content briefing
    - Implementation of influencer actions
    - Affiliate management (Affilae)
    - Maintaining relationships

    Prospecting
    - Prospecting partnerships with other brands
    - Organization of thematic workshops
    Marketing Communication Social Media influence

Reviews

5.0

Out of 3 ratings

C

Catherine

Global Merchandising Strategy & Retail Development Manager - NAOS

Several days project

-

Reviewed on 2/6/2026

Marjorie completed a mission of over a year within our Retail department at Bioderma's global headquarters. I highly recommend Marjorie for both her expertise and her human qualities. Marjorie has great adaptability; she integrated quickly and seamlessly into ongoing projects within our team. She has the agility to adapt to project changes, rebound, and move towards achieving our objectives. She has good communication, interpersonal, teamwork, and collaboration skills. Her strong understanding of challenges and her curiosity are essential for successfully completing her projects, as are her organization, rigor, reliability, and perfectionism in delivering her projects on time and to our standards.
S

Sarah

Nahömi LAB

Reviewed on 2/23/2025

I sincerely thank Marjorie for her intervention during the three masterclasses. Her ability to share her knowledge in marketing, brand creation, and communication in the cosmetics world in both an expert and accessible way was remarkable. Each session, rich in lessons, proved to be as convivial as it was inspiring thanks to her energy and passion. Thank you for these precious and inspiring moments!

Recommendations

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Master's degree in Luxury Marketing
    ESCE
    2015
    International Business School
  • 6 months ERASMUS Exchange
    Hogeschool van Arnhem en Nijmegen
    2012

Certifications

  • CliftonStrengths
    Gallup
    2019
  • Advanced Negotiation Skills Course
    Scotwork
    2019

Skill set

Categories