About Marjorie
French
Native or bilingual
English
Fluent
Spanish
Conversational
Italian
Basic
Experience
- NAOSProject Manager for Merchandising & Retail Development and Implementation - InternationalFASHION AND COSMETICSOctober 2024 - January 2026 (1 year and 3 months)Lyon, France
Context & Objective:
Supporting the brand for over a year in defining and deploying its global merchandising strategy, aiming to enhance in-store visibility, optimize the shopper experience, and support innovation launch performance in an international context.Key Contributions:
• In-Store Launch StrategyDeveloping merchandising & trade strategies for all innovation campaigns.Designing merchandising recommendations tailored to each launch.Managing the development of retail visibility tools (end caps, floor and counter displays), in collaboration with partner agencies and the creative studio.• Structuring a Permanent Merchandising StrategyContributing to the definition of a differentiating and sustainable merchandising strategy.Operational deployment of the strategy to countries: coordinating supplier exchanges, supporting markets, adapting to local specificities.Managing and updating merchandising planograms and supporting country teams in their adoption.Managing the relationship with the merchandising software provider.• Developing Attractiveness and Shopper Experience in PharmaciesRecommending and deploying impactful retail activations, consistent with brand identity and market challenges.Monitoring, analyzing, and evaluating activations carried out in countries.Continuous competitive monitoring and identification of best practices to optimize future strategies.Coordinating and evolving the catalog of merchandising tools made available to markets.My Positioning:
A transversal role, at the intersection of brand strategy, retail, and field execution, with a strong international dimension. - 100BONMarketing & Communication ManagerFASHION AND COSMETICSOctober 2020 - July 2021 (9 months)- Implementation, deployment & management of the marketing/communication plan related to product launches, commercial promotions, and key periods- Creation of POS displays according to distribution channels (pharmacies, concept stores, perfumeries, Sephora, BHV) and development of communication materials- Support for international distributors- Installation of a permanent corner at BHV Marais- Management of relationships with press and influencer agencies- Prospecting partnerships with wellness influencers- Management of a team of 3 people
- botimystMarketing & Communication ManagerFASHION AND COSMETICSDecember 2019 - March 2020 (3 months)Paris, Île-de-France, France3-month fixed-term contractMarketing/Communication Plan- Implementation, deployment & management of budgets/deadlinesMarket Research- Analysis of competition, market, trends- Press/social media monitoringSales- Weekly/monthly sales analysis- Recommendations based on sales (product highlighting)- Organization of product showcases (content, workshops)Visuals & Content- Content planning organizationSocial Media Management- Creation of text for Instagram/Facebook feed + stories- Posting, Engagement & Comment Management- Live session setup (brand collaborations)Press & Influencer Relations- Support for PR Agency- Influencer/press planning management- Influencer content briefing- Implementation of influencer actions- Affiliate management (Affilae)- Maintaining relationshipsProspecting- Prospecting partnerships with other brands- Organization of thematic workshops
Reviews
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Education
- Master's degree in Luxury MarketingESCE2015International Business School
- 6 months ERASMUS ExchangeHogeschool van Arnhem en Nijmegen2012
Certifications
- CliftonStrengthsGallup2019
- Advanced Negotiation Skills CourseScotwork2019