About Marjorie
French
Native or bilingual
Experience
- IndépendantWeb Project Manager & SEO / SEO Content ManagerDIGITAL AND ITMay 2022 - Today (4 years and 1 month)France- Creation/writing of SEO editorial content (articles, guides, product descriptions, interviews, summaries, etc.) and publication of this content- Proofreading of editorial content from marketing teams, internal and external writers- Implementation of an editorial strategy- Project management, SEO recommendations, and advice- Writing specifications, creating tickets- Creation of SEO audits (semantic, technical, and notoriety). Diagnostic audit or in-depth audit (diagnosis & recommendations)- Creation of WordPress sites: domain name selection, hosting, installation, configuration, customization, content addition)- Implementation of a link-building strategy- Creation of automated Data Studio dashboards for clear and effective KPI presentation- SEO evangelization- Training in SEO/SEO web writing/WordPress usage (individual or group training).
- WebediaSEO Project ManagerMay 2019 - March 2022 (2 years and 10 months)Paris, FranceMy current responsibilities within the "food" division of Webedia:- Crawl analysis.- Visibility monitoring and analysis.- Semantic & technical audit.- Participation, implementation, and monitoring of the SEO roadmap for various sites.- Performance monitoring of various sites.- Writing specifications.- SEO project management in coordination with technical/editorial/marketing/UX teams and SEO experts.- Content strategy management with editorial teams.- Ticket prioritization during sprint planning (Agile Method).- Competitive intelligence. Tasks performed within the "Travel" division of Webedia (4 months):- Crawl analysis.- Semantic & technical audit.- Participation and monitoring of the SEO Roadmap.- Ticket prioritization (Agile Method).- Competitive intelligence.
- ArtefactSEO ConsultantFebruary 2018 - May 2019 (1 year and 3 months)Paris, France- Performing technical, semantic, and visibility audits.- SEO implementation recommendations and monitoring.- Creation, implementation, and monitoring of content strategy.- Monthly and quarterly performance analyses, KPI monitoring, and reporting in deliverable format.- Technical monitoring of site health, indexation rate of strategic pages, and crawl rate from log analyses (Botify, Screaming Frog).- SEO evangelization with clients and partners.- Participation in bid recommendation.- Support for client site redesigns and migrations, establishing redirection plans.- Project management: ensuring the profitability of SEO projects.
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Education
- Master 2, Web Management, Digital Marketing & Social NetworksSup de pub2015Master 2, Web Management, Marketing Digital & Résaux Sociaux
- DEES Management and SME Management, Project ManagementIcoges2013DEES Management et Gestion des PME, Management de projet