Freelancer profile translated to English.
Back to original languageAbout Marjorie
I help SMEs and mid-sized industrial companies build their growth levers for creating, taking over, or making an ambitious shift in their business.
References:
B2B Industry: Behring Waters, ProWood Solutions
Complex Services: Chloé Prestige, Immosteam, Armonia, Mangeons l'Arc en Ciel,
Tech: Neoditel, Social Dynamite, Inedi, Numéum, Logicoss
My clients want to:
- Create or take over a business;
- Decide which market to develop
- Build a new value proposition (positioning, offer) to accelerate and pivot;
- Align sales and marketing following a change in their value proposition
-> In summary, they have a weak or no well-honed marketing team, and they really need one.
I'm here to support you, help you gain perspective, define your strategy, and implement your action plan around 3 main areas:
- Alignment of brand, offer, and client expectations
- Alignment of sales pitch and marketing actions
- Alignment of teams and resources
I've been supporting executives, entrepreneurs, and sales directors for 20 years.
Concretely, the missions I undertake aim to align the company's marketing and business objectives:
- Strategic Change: business transformation (brand change, identity, positioning), client experience transformation,
- High-Impact Missions: overhaul of sales presentations, overhaul of technical specifications, website redesign, webinar project management, implementation of social selling or editorial strategy
- Diagnosis: business coaching, prioritization diagnosis
So, if you need a co-pilot to make the right decisions and invest wisely, or simply to manage a major project while keeping the right pace, contact me and let's discuss your challenges.
LET'S SCHEDULE A MEETING
French
Native or bilingual
English
Conversational
Spanish
Conversational
Can work on-site
Saint-Aubin-de-Médoc (up to 50km)
Experience
- WizWordsMarketing Consultant & Marketing DirectorCONSULTING AND AUDITSNovember 2021 - Today (4 years and 9 months)Bordeaux, FranceFor 20 years, I have been aligning marketing, strategy, and company management (sales, purchasing, operations, etc.) to bring power and performance to B2B companies.Today, I help leaders of SMEs and mid-sized B2B companies to:►Align their positioning and offers with their clients' needs, to make their value proposition more attractive► Align their sales pitch and marketing actions, in order to work on the client experience to convert and retain better► Align their teams and resources, to gain growth powerMy job is to co-create your growth levers, without increasing your payroll. So, depending on your context and your objectives, I intervene in three ways:❶ Start Wiz: diagnosis and action plan.Objective: To conduct a precise assessment to structure your priorities and optimize your investments.❷ Wiz Impact: targeted missions and specific projects.Objective: a quick and effective intervention to reposition your offer, generate leads, or optimize your sales actions.Examples:
- Creation of brand identities, websites, and sales tools
- Overhaul of technical specifications and creation of offers
- Structuring of product/service offers and sales discourse
❸ Wiz You: part-time Marketing DirectorObjective: to support you continuously and help you manage teams and external service providers. - ProWood SolutionsMarketing DirectorRAW MATERIALS INDUSTRYNovember 2025 - Today (9 months)Lyon, FranceAs an external marketing director, I am assisting the CEO of ProWood Solutions, Romain Bocca, in exploring the finishing market.Objective: to better understand the market in order to implement the right marketing levers adapted to his challenges and budget.Scope of the mission:
- Understanding the finishing market and the expectations of market players (clients, prospects, experts)
- Marketing strategy definition
- Website evolution (management and content)
- Chloé PrestigeMarketing DirectorLOGISTICS AND SUPPLY CHAINMarch 2025 - January 2026 (10 months)Paris, FranceAs an external marketing director, I am assisting the CEO of Chloé Prestige, Daniel Adda, in redefining the identity and offer of the company he has just acquired.Objective: to better understand market expectations, reposition the brand, create a modular concept offer, align the showcases with the new positioningScope of the mission:
- Brand positioning: brand platform, visual identity (logo, graphic charter), editorial identity
- Creation of a new service offer (Blue Print services method, supplier sourcing, pricing, storytelling, creation of presentation materials)
- Redesign of commercial showcases: website; first meeting presentation, social media profiles
- Definition of the LinkedIn editorial strategy
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Education
- Copywriter, Content CreatorAcadémie COPY-LOT2022Copywriter, concepteur rédacteur
- Certificate in Digital Marketing & Communication (Stratégies Academy), Digital MarketingUniversité Paris Dauphine2016Certificat Marketing & Communication Digitale (Stratégies Academy), Marketing digital