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Marjorie CastelMC

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Freelancer profile translated to English.
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About Marjorie

Marketing & Communication Expert with 10+ years of experience in beverages and plants**, **founder of my own brand of botanical elixirs Alma Sauvage.

I combine multinational, SME, and entrepreneurial experience to deliver coherent and effective marketing materials, aligned with your strategy.

I offer my services as a freelancer in:
  • 360 marketing and communication
  • Brand strategy consulting
  • Structuring communication and overall brand consistency
  • Creation and redesign of materials
  • Strategic writing, copywriting & content creation
  • Photos, videos & editing
  • Project management and coordination with service providers (graphic designers, developers, printers, agencies)
In French (native), English (bilingual), and Spanish (fluent).

This experience allows me to bring a pragmatic and creative perspective, focused on results and brand consistency, for concrete and impactful **missions**.

Contact me**to discuss your needs!**
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • Alma Sauvage
    Co-founder Entrepreneur
    HEALTH AND WELLNESS
    April 2025 - Today (1 year and 2 months)
    • Brand creation from A to Z: botanical elixirs for modern rituals
    • 360 Marketing / Global Strategy: Strategic brand building vision, brand identity, brand essence, positioning, graphic identity, logo, slogan, graphic design, market research, business plan
    • Communication and Marketing Strategy: Marketing Director, 4P marketing mix, digital communication, social media, storytelling, copywriting, content creation, photo and video shooting and editing, web writing, Web Marketing, SEO, blog, press release, communication materials, email marketing newsletters, store merchandising, new product launch plans
    • Product line development: formulations, legislation, packaging, printing, sourcing...
    • E-commerce website creation: Wordpress, SEO, conversion funnel
    • Sales strategy: targeting, prospecting, offers, sales materials, in-store promotions...
    • Financial strategy: business plan, cost of goods sold, pricing strategy, accounting
    Business Creation 360° Marketing Strategy Digital Marketing Product Development Growth Marketing
  • Maison Ferrand
    Brand Manager
    WINE AND SPIRITS
    January 2020 - October 2021 (1 year and 9 months)
    • 360 Marketing / Global Strategy: Development and implementation of brand marketing strategy (France and International)
    • New product development and launches (monitoring, ideas, concepts, packaging, planning...)
    • Creation of communication and sales support tools
    • Project management
    • Press communication (France and International)
    Brand Strategy Marketing Project Management Product Development Communication Materials Press Release
  • Cognac Gautier
    International Product Manager
    February 2017 - January 2018 (11 months)
    • 360 Marketing / Global Brand Strategy
    • Marketing Mix
    • Online and offline communication materials
    • Product line redesign (products, packaging), innovation development
    • Sales and performance analysis
    • Marketing budget management
    • Project management
    Brand Strategy Creation and Redesign of Communication Materials Product Development Marketing Mix Project Management

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Education

  • Master Grande Ecole
    Neoma Business School
    2016
    Grande Ecole de Commerce (hautes études en commerce, marketing, finance, création d'entreprise).
  • BTS Hospitality-Catering
    Guillaume Tirel Paris
    2012
    Gestion en Hôtellerie

Skill set

Categories