About Marjorie
French
Native or bilingual
English
Conversational
Experience
- BlacksalesGrowth & Data ManagerCONSULTING AND AUDITSAugust 2020 - February 2023 (2 years and 7 months)Bordeaux, FranceBlacksales helps B2B marketing and sales teams exceed their lead and revenue goals: https://bit.ly/3rBJN5W- Data sourcing (LinkedIn & Google scraping, classification, enrichment...)- Prospecting campaign management (copywriting, deliverability, statistics...)- Creation of an Ads strategy (budget: €3000/month, CPL: -50% in 3 months)- Creation of a LinkedIn content strategy (0 to 150,000 views in 9 months)- Overhaul of CRM and lead generation strategy (workflow, dashboard, process)- Creation of dashboards to prioritize Marketing actions (Ads, LinkedIn, SEO, Tiering)- Implementation of optimized processes (product innovations, visuals, Notion articles)- Organization and management of bi-monthly sales webinars
- FindeurGrowth Traffic ManagerE-COMMERCEOctober 2016 - October 2017 (1 year and 1 month)Paris, France- Website redesign (Design, SEO, Features)- Community management (social media, event organization...)- Optimization of acquisition cost on the Findeur platform (Google Ads: management of a €10,000/month budget, Facebook Ads ...)- Automation of marketing tasks (Twitter, LinkedIn...)- Implementation of tools and data analysis (GA )
- GFA Henry PonzWeb MarketerWINE AND SPIRITSJune 2016 - August 2016 (2 months)Bordeaux, France- Implementation of analytics tools (data collection, analysis, and writing of summary reports)- SEO optimization, monitoring- Management and creation of social media accounts (publishing schedule, competitive monitoring...)
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Education
- Master 1 - Web Strategy & Digital MarketingINSEEC Business School2016Diplôme en 4 ans visé par l'Etat. Un programme International de Bachelor Business Administration de 4 ans, alliant marketing, finance, stratégie, langues et stages à l’étranger.
- Master of Science - Marketing & Data AnalyticsNeoma Business School2017Outils : Google Analytics / SPSS / SQL / SAS Visual Analytics / IBM Watson Analytics Mémoire professionnel sur la Blockchain Activités associatives (NEOMA) : • Création, organisation et participation à une journée de formation entre élèves : R, CRM, Growth hacking.. • Organisation et communication des Data'drinks : cocktails networking mensuels autour du thème de la data • Communication de la conférence : "Comment optimiser sa stratégie marketing et de communication grâce au Big Data ?" - Twitter live : 250 (audience) et 20K (impressions)
Certifications
- Fundamentals of Digital MarketingGoogle2016
- Google AnalyticsGoogle2018