Freelancer profile translated to English.

Description

Brand Design, Marketing & Communication - socedigital.com

After several years as Marketing & Communication Director, I now support brands as a freelancer who wish to structure, develop or evolve their image and strategy.

I combine strategic vision, creative rigor, and execution capability. I act as a true all-rounder, from reflection to implementation on positioning, branding, communication, and activation (digital, influencer, launch...) topics.

I have notably supported brands in the food, fashion, and event industries on complete projects: identity creation, concept launches, 360° marketing strategies, and collaborations and influencer campaigns.

Feel free to contact me to discuss your project!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 30km)

SOCE
Brand Design, Marketing and Communication
March 2025 - Today (1 year and 3 months)
Marketing strategy, branding & 360° launches (digital, retail, influencer, events)

ASTEQ

Brand rebranding and launch in a competitive market.
Definition of the marketing strategy and visual identity. Creation of communication materials, website, and event setups. Implementation of PR & influencer activations (kits, campaigns).

PB Poulet Braisé & Crousty Crispy

Strategic support for development and restaurant openings.
Conception of marketing strategies (digital & field), management of launches, and creation of materials (branding, packaging, franchisee tools). Product recommendations, partnerships, and area analyses.

NOUK Fleurs

Creation and launch of a new brand.
Definition of the complete visual identity and website design. Strategic support for the launch and implementation of initial marketing actions.

Corner

Creation of the restaurant's visual identity.
Definition of the art direction and brand universe design.

Bandit Caverne

Complete creation of the concept and brand universe.
Definition of the art direction, design of the venue's layout, development of the offering (recipes), creation of the website and communication materials (social media, content).

Pepperico

Global overhaul of the visual identity and materials.
Creation of the new art direction and its application to menus, kiosks, screens, and web mockups.

Other assignments

Visual identity rebranding for a freelancer and creation of materials.
Production of marketing content and sales materials for Century 21.
Logo redesign and creation of communication materials for a municipal campaign (print & digital)
Strategic Marketing Brand Strategy 360° Communication Project Management Content Strategy
PB Poulet Braisé
Head of Marketing / Communication Department
RESTAURANTS AND FOOD SERVICE
June 2024 - March 2025 (9 months)
Montreuil, France
Strategic Marketing
Develop and manage annual marketing and activation plans.
Support the overall brand rebranding and develop impactful storytelling.
Product Marketing
Design the product offering and analyze sales performance.
Drive field marketing through national and local activations.
Communication
Manage on & off-line communication (shoots, POS displays, media buying).
Support the opening/renovation of establishments (branding, F&B, PR).
Supervise communication & marketing service providers.
Network Monitoring & Local Adaptations
Support sites (openings, closures, renovations, franchises).
Adapt and roll out the marketing plan locally.
Management
Organize and manage the marketing-communication team.
Ensure the management and allocation of tasks.
Communication Department
Define the overall strategy and produce adapted content.
Manage social media and internal communication.
Organize events and analyze media coverage.
Influencer & Public Relations (PR)
Identify, collaborate with, and manage relationships with influencers.
Develop press releases, manage media relations, and anticipate crises.
Cross-functional Tasks
Conduct competitive intelligence and analyze campaign performance.
Provide strategic recommendations based on data.
Strategic Marketing Brand Strategy Performance Analysis Project Management 360° Communication
Pepperico I Factory&Co I Bandit
Marketing Director Multi-Brand
RESTAURANTS AND FOOD SERVICE
February 2022 - June 2024 (2 years and 5 months)
Puteaux, France
Global Marketing Strategy
Brand Identity and Positioning Management
Marketing Actions Management
Digital and E-commerce Development
Budget and Resource Management
Customer Relationship Development and CRM
Performance Indicator Monitoring and Reporting
Innovation and Competitive Intelligence
Creation and Development of New Brands
Strategic Marketing Brand Strategy Project Management Brand Creation Webmarketing Strategy

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Signup to reveal

Master Expert Digital Marketing
MyDigitalSchool
2022
GESTION DE PROJET Design thinking Stratégie d'entreprise Organiser sa veille Business plan Business model Écosystème digital Méthodologie d'audit Droit du numérique Droit des sociétés MANAGEMENT DE LA GESTION DE PROJET Gestion de projets / pilotage / indicateur Développement personnel Management opérationnel Management stratégique Management de la qualité MISE EN OEUVRE PROJET Parcours client (ergonomie) Rédaction web Production de contenu Média sociaux, social ads, et influenceurs Lead nurturing Référencement naturel et payant CMS ACTIVITÉS DE VENTE ET CONSEIL AUPRÈS DE CLIENTS EXTÉRIEURS Cadre projet / contractualisation Stratégie digitale (segmentation, canaux, ROI) Stratégie e-commerce Inbound marketing Workshops avec clients réels Analayse et reporting Data marketing Recettage du projet / validation client Gestion de la relation client / proposition de valeur
Bachelor's Degree in Webmarketing & Social Media
MyDigitalSchool
2020
Gestion de projet multimédia Développement web & analyse des performances CRM Etude de la viralité Community management Digital publishing Droit Marketing international et étude des médias sociaux STRATEGIE WEBMARKETING Marketing digital et acquisition de trafic, SEO, SEA, Stratégie social media, E-commerce, Stratégie de communication WEBDESIGN ET PRODUCTION DE CONTENUS Content management system, Communication digitale, Parcours client et ergonomie client, Rédaction web, Production de contenus visuels, Productions de contenus vidéo PILOTAGE DE LA PERFORMANCE ET GESTION DE PROJET Gestion de projet et animation de réunions, Analytics et reporting, Droit du numérique

Check out Marjorie's education

Marketing Executive

Marjorie B.

Brand design, Marketing & Communication

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