Freelancer profile translated to English.

Description

At your service, over 15 years of expertise in 360° communication, a preference for creating editorial content, and unwavering enthusiasm!

MY AREAS OF EXPERTISE

1. IDENTITY & STRATEGY: create or improve your brand identity, develop your communication plan, define which tools to implement and which media to favor.

2. DESIGN & WRITING: write the content for your communication materials (website, brochure, etc.), improve those you already have, develop your editorial presence (newsletters, blog posts, social media, etc.)

3. PLANNING & DISTRIBUTION: deploy and organize your communication across different distribution channels and ensure regular visibility, a source of engagement and sustainability

MY REASON FOR BEING

To make luminous and inspired companies shine that wish to give meaning, elegance, and soul to their project.

To put writing, storytelling, precision, and the musicality of language elements at the service of impactful messages to support your projects, your strategy, and your corporate culture.

To convey your messages with clarity and pedagogy to support your sustainable transformation through new narratives.

MY BACKGROUND

As a department head for a client company, I practiced marketing and communication at all levels (corporate/product strategy, print/web/video copywriting, promotion, community management, etc.).

Today, as a communication consultant, I put my expertise and sharp pen at the service of your projects!

MY VALUES

• Excellence

• Responsiveness

• Intuition

• Creativity

• Clarity

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Les Mots dans la Peau
COMMUNICATION CONSULTANT AND CONTENT CREATOR
CONSULTING AND AUDITS
July 2020 - Today (5 years and 11 months)
Vincennes, France
I help you reveal your uniqueness and authenticity by finding the right words, those that resonate with your deep self, those that highlight the soul of your brand.

My goal: to put my experience, my creativity, and my passion for words at the service of your story!
Communication Editorial Strategy Storytelling Writing Web Writing Branding Content Marketing Brand Content
Alban Muller International
MARKETING AND COMMUNICATION MANAGER
HEALTH AND WELLNESS
November 2012 - November 2018 (6 years)
Vincennes, France
• Definition of internal, institutional & product brand and communication strategy
• Implementation of the annual plan and 360° deployment (digital, emailings, newsletters, press, events, advertising)
• Creation of institutional and commercial materials (copywriting, graphic design chain management, print/web adaptation): brochures, redesign of catalogs and scientific documentation (500+ pages), updating and adaptation of the graphic charter, complete website redesign, development and animation of social media, development of CSR speeches (creation of the brochure, participation and win at the CSR Challenge Awards, EcoVadis Gold distinction evaluation)
• Team management and recruitment: operational marketing manager, digital marketing manager, communication officer, graphic designer, webmaster
Communication Strategy Copywriting Content Marketing Editorial Strategy Team Management Marketing Branding Brand Content
Alban Muller International
COMMUNICATION MANAGER
FASHION AND COSMETICS
January 2009 - October 2012 (3 years and 9 months)
Vincennes, France
• Definition of institutional & product 360 communication strategy
• Implementation of the annual plan, creation of content for materials and deployment (digitalization of publications, redesign of Intranet and Extranet, emailing, press, events, advertising)
• Internal communication: change management support, Intranet management, internal newspaper, creation of recruitment materials, onboarding guide, commitment and values policy, etc.
• Team management and recruitment: communication officer, graphic designer, webmaster