Marjorie Bachot

Chow Chow has the fierce desire to push the boundaries of brand strategy by giving meaning and substance to difference. Reaffirming its added value, bringing a soul, emerging, or simply existing, more than ever the need to break out of anonymity, the crowd, or the beaten path has become an absolute imperative. Chow Chow tracks blind spots and identifies weak signals to bring out elements, however small, that have the potential to become strong signals and create difference.

Playgrounds:

Decipher

BRAND AUDIT Semantic analysis and breakdown of language elements BENCHMARKING Semantic and semiological analyses of direct and indirect competitive environments

TREND BOOKS Trend monitoring, deciphering, and creation of trendbooks

Build

BRAND ARCHITECTURE Portfolio rationalization, scenarios, and architecture construction

NAMING Brand/company names, taglines, and naming systems

BRAND PLATFORM Definition of vision, mission, ambition, positioning, values, personality

Deploy

LANGUAGE CHARTER Editorial line, tone, language register, usage rules, do's and don'ts

COPYWRITING and BRAND CONTENT Writing, storytelling, and content creation (online, offline)

ACTIVATION Cross-media event concepts (packaging, merchandising, digital, print)

Some clients: LVMH (Ruinart, Chandon, Hennessy, Lancôme, ...), Martell, Decléor, Hermès, Constellation Brands, Lixir, Compagnie des Alpes, Harlequin, Eugène Perma...

Naming and branding agency.

Creation of the strategic planning department with primary missions: defining brand strategies, brand platforms, brand architectures, creating names, for clients in mass retail, services, start-ups, etc.

Creation and management of the agency's social media and newsletter.

Work Club www.work-club.com

Mazarine Design www.mazarine.com

Atelier Casanova

Reflex London www.reflexgroup.com

Hamac Paris www.hamac-paris.com