Marjolaine Gouthon

• • Website back-office management: visual creation, content writing, database management

• • Social media management (Instagram, TikTok, Facebook, LinkedIn)

• • Implementation of natural referencing techniques to improve the company's website visibility.

• • Planning and coordination of internal and external events within allocated budgets.

• • Management of sponsorship projects and relations with partners, as well as administrative and logistical organization.

• • Development and implementation of SEO strategies to improve the visibility of the e-commerce site specializing in the sale of wines and spirits (keywords, optimized content).

• • Creation of detailed and informative product sheets, blog articles, and newsletters consistent with SEO objectives and customer expectations.

• • Use of tools like Google Analytics to track page performance and adjust content based on results (click-through rates, positions, conversion rates).

• • Monitoring of wine market trends and SEO practices in the sector to propose regular adjustments to the content strategy.

• • Administration of the company's social media accounts (LinkedIn, Twitter, Facebook, Instagram) to enhance brand visibility and customer relations.

• • Content creation (articles, posters, etc.)

• • Monitoring of financial market trends to adapt communication strategy and remain relevant in the digital ecosystem.

• • Use of analysis tools (Google Analytics) to track publication impact, measure engagement, and adjust strategies to maximize results.

• • Creation and management of paid advertising campaigns on social networks (LinkedIn Ads, Facebook Ads) to promote company services and attract qualified prospects.

• • Work in close collaboration with marketing, sales, and management teams to align objectives and communication campaigns.