Freelancer profile translated to English.

Description

👋 11 years of experience in multi-channel paid and SEO traffic acquisition (natural referencing) in agencies and for clients: Cdiscount, Maisons du Monde, Le Figaro, France Télévisions...

I advise, train, and support you operationally to achieve your goals 🚀

You can call on me for:

✔️ Boost your traffic through audits and implementing the right optimizations

✔️ Design and implement your SEO-optimized editorial strategy

✔️ Help you manage the creation or redesign of your website

✔️ Implement and optimize your paid campaigns (Google Ads, Social Networks, Retargeting..)

☕ Coffee?

You will appreciate my pragmatic ("problem solver") and ROI-oriented approach 👩‍🏫

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I honed my skills by managing significant budgets in a very strong ROI context (Cdiscount, Rue du Commerce). Then I became an agency consultant: a very rich experience during which I was able to develop my editorial and technical SEO expertise with various companies (Maisons du Monde, Intermarché, Wamiz, Histoire d'Or among others).

After my experience as SEO / SEA manager for a client (+75% SEO traffic through the implementation of a new content strategy and some technical optimizations), I wanted to develop my entrepreneurial activity.

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Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 10km)

France Télévisions
SEO Consulting and Coaching
PRESS AND MEDIA
March 2023 - Today (3 years and 2 months)
Paris, France
I supported journalists and technical teams daily to increase the SEO visibility of the France 3 Régions and La 1ère Outre-Mer websites:
- Consulting role regarding publication strategy and content editing
- 'SEO Product Owner' role with development teams
- Training for journalists and all stakeholders
- SEO evangelization within the group
- Reporting, audits, and ad-hoc analyses
- Management and collaboration with various service providers
- Market watch and monitoring of technological developments (AI, Bard)

↗️ RESULTS:
Several million daily visits.
+100% SEO audience in 2 years ✅

#DISCOVER #ONCRAWL #MEDIA #NEWS

"Public service and trusted media for the French, the France Télévisions group allows everyone to freely build themselves through reliable and independent information (...) Close and accessible, France Télévisions offers guidance by supporting everyone daily and in all territories."
SEO Google Discover Editorial Strategy Technical Acceptance SEO Training
THOM Group
Multi-channel Acquisition Consultant
E-COMMERCE
October 2022 - January 2023 (4 months)
Paris, France
-> AFFILIATION, DISPLAY, EMAIL, SOCIAL ADS, WEBPUSH <-

Freelance mission for 3 months.

Objective: to support the e-commerce sites of jewelry brands *Histoire d'Or* and *Marc Orian* in achieving their traffic and sales goals at the end of 2022 (Black Friday + Christmas 🎁).
More specifically, my mission consisted of:
> arbitrating budgets allocated to different channels
> orchestrating the implementation and monitoring of campaigns via Eulerian and GA
> implementing corrective actions to improve ROI
> communicating effectively internally
> collaborating with teams (e-commerce, CRM, analytics, trade marketing, etc.)
> challenging and prospecting partners
> ensuring the skill development of an apprentice
Retargeting Batch Social Ads Email Marketing Affiliation
Figaro Classifieds
SEO, SEA Acquisition Manager
HUMAN RESOURCES
February 2020 - September 2022 (2 years and 7 months)
Paris, France
Cadremploi.fr is a recruitment website for executives.
- Scope: SEO, SEA, job board partnerships, display, social ads, ASO
- Collaboration with numerous partners.
- Management of a project manager.

✅ RESULTS: +1M unique visitors/month and 4,800 new queries covered in Google's top 3.🥇
Implementation of a new CMS + adherence to SEO best practices and optimization of high-potential editorial content.
Creation of automated dashboards to analyze and optimize the ROI of candidate acquisition campaigns.
Management of a SEA agency. Creation and monitoring of Social Ads (Facebook, LinkedIn) and display retargeting campaigns. Management of partnerships with market aggregators and job boards.
SEO Editorial Strategy Google Analytics Social Ads Google AdWords