Mariyke Weiß

Store Manager – G-Star RAW

Responsible for the independent organization and operational management of daily store operations. Responsibilities included leading and motivating the sales team, personnel scheduling, and ensuring the smooth running of all processes in the store. The focus was on competent and service-oriented customer advice with the aim of creating a high-quality customer experience and building long-term customer loyalty.

In addition, I was responsible for appealing merchandise presentation and the implementation of visual merchandising concepts in accordance with brand guidelines. The analysis of sales figures, the planning and implementation of sales-promoting measures, and the achievement of defined sales and key performance indicators were also part of my area of responsibility. Furthermore, the position included inventory management, stock control, inventory preparation, and the onboarding and further development of employees.

Food Photographer & Content Creator – vom FASS AG

Conception and production of high-quality food and social media content for the vom FASS brand. Development of recipes, food photography, reels, and visual campaigns for digital channels with a focus on enjoyment, brand communication, and community building.

In addition, implementation of seasonal content campaigns, product staging, and creative image and video concepts for social media and marketing activities.

Self-Employed Food Photographer & Content Creator

Development and production of high-quality food content for blog, social media, and brand collaborations. Focus on food photography, recipe development, food styling, and the conception of authentic social media content with an emphasis on clean eating, enjoyment, and modern brand communication.

In addition, planning and implementation of content strategies, reels, seasonal campaigns, and visual concepts for digital platforms. Building a strong community as well as SEO-optimized food and recipe content.