Marius Langlois

Within the International Digital Marketing division, I managed several strategic projects related to the identification and exploitation of global digital trends.

Trend hacking & strategic watch

Project management for identifying emerging trends (social media, beauty, influence), from analysis to formulating operational recommendations for global teams. Implementation of methodologies to industrialize the identification of weak signals and accelerate their marketing activation.

Advocacy & performance reporting

Production of comprehensive monthly reports for monitoring advocacy performance:

• structuring and automating data

• analysis of key KPIs

• creation of restitution materials with high decision-making value for international teams

Data visualization & dashboards

Design and deployment of dashboards for trend identification and performance monitoring, with a clear objective: to facilitate decision-making through quick, actionable, and business-oriented insights.

Global YouTube account management

Analytical and operational management of the platform:

• content performance analysis

• optimization of publishing strategies

• competitive benchmarking

• identification of best practices and growth areas

• data-based recommendations to improve visibility and engagement

Approach

A role at the intersection of data, digital marketing, and content strategy, with a strong international dimension and direct collaboration with multicultural teams.

•Management of web and marketplace performance analysis (GL.com, Printemps.com, Wishibam): reporting, KPI monitoring and interpretation, strategic recommendations to improve conversion and revenue (+50% web revenue vs. N-1).

•Active contribution to the company's digitalization: co-lead of the e-commerce site redesign project in collaboration with a UX/UI agency, optimization of user experience and the purchase funnel.

•In-depth competitive intelligence and trend analysis to feed the commercial roadmap and strengthen brand differentiation.

•Complete management of commercial animation: coordination of special operations (Archives, Private Sales, Sales, GWP), product catalog optimization (+1600 SKUs) and launch of new collections.

•Implementation and automation of reports on customer feedback, optimization of logistics processes, and definition of a returns reduction strategy, which decreased the digital return rate by 10%.

•Application of advanced Excel and Power BI skills to manipulate and synthesize data comprehensively, implementing clear and impactful visualizations to facilitate strategic decision-making.

•Analytical and proactive approach to identify emerging market trends and anticipate business needs.

•Development and management of the e-commerce activation plan (newsletters, promotional campaigns, IBS content).

•Writing creative briefs for internal teams and partner agencies, ensuring consistency and performance of digital content.

•Participation in the launch and implementation of a new website, optimization of customer journeys.

•Design and launch of the summer campaign, including the creation of new recipes and adaptation of marketing materials.

•Data-driven analysis: KPI monitoring, campaign performance reporting, identification of optimization areas.

•Exploitation of advanced statistics to transform data into actionable insights, particularly through automated dashboards and explanatory graphics.

•Clear and impactful communication of results to local and international teams.