Freelancer profile translated to English.
Back to original languageAbout Marisol
I am Marisol Escorza, a designer specializing in digital product and branding, with a holistic perspective that bridges strategy, visual identity, and user experience.
My focus is centered on people. I am interested in understanding how they interact with products, what they expect from them, and how those connections can be clearer, more useful, and more meaningful.
I bring over 10 years of experience designing in diverse contexts—from large brands to projects with a social purpose—always seeking a balance between the emotional, the functional, and the business viability.
I hold a Master's degree in UX and apply human-centered methodologies (DCP), Design Thinking, and Agile. I work from observation, empathy, and attention to detail to create experiences that truly connect.
Spanish
Native or bilingual
English
Conversational
Catalan
Conversational
Can work on-site
Barcelona (up to 50km), Girona (up to 50km), Madrid (up to 20km)
Experience
- Marisol EscorzaDigital Product & Brand DesignerDIGITAL AND ITNovember 2019 - Today (6 years and 9 months)Girona, SpainProduct Designer | UX/UI Designer | Brand Designerwww.marisolescorza.com
- Universitat Oberta de CatalunyaMaster's Degree in Interaction Design and User Experience (UX)September 2022 - February 2025 (2 years and 5 months)Barcelona, SpainThe curriculum of theMaster's Degree in Interaction Design and User Experience (UX)is focused on preparing experts capable of designing the essential aspects of interaction between people and technology:
- The human-centered design process (DCP), also known as UCD or user-centered design
- User research
- Information architecture
- Interactive prototyping
- Interface design
- Usability evaluation
- UX project strategy and process
- Toni PonsSenior DesignerOctober 2023 - January 2025 (1 year and 3 months)Girona, SpainAs a Senior Designer, I focused on integrating visual design with user experience (UX) optimization. I worked on implementing a new brand strategy and proposed continuous improvements in the digital experience to strengthen user connection.
- Brand activation and visual/UI design
- UX evaluation and improvement
- Strategic presentation design
- Brand touchpoint management
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Education
- Master in Interaction Design and User Experience (UX)Universitat Oberta de Catalunya2025El plan de estudios del Máster de Diseño de Interacción y Experiencia de Usuario (UX) está enfocado a preparar a expertos y expertas capaces de diseñar los aspectos esenciales de la interacción entre las personas y la tecnología: El proceso de diseño centrado en las personas (DCP), también conocido como DCU o diseño centrado en el usuario)
- Master Packaging DesignELISAVA School of Design and Engineering of Barcelona2012Posgraduado en Packaging, Producto y Mercado. Posgraduado en Packaging, Diseño y Estrategia. Título expedido por la Universidad Pompeu Fabra (UPF) y ELISAVA Escuela Superior de Diseño e Ingeniería de Barcelona.
Certifications
- English First Certificate (FCE) B2ACLES - CERCLES. Common European Framework of Reference for Languages (CEFR)2023
- Digital Transformation of the CompanyUniversitat Oberta de Catalunya2021