Description

Senior growth and business development consultant with 15+ years of international experience helping B2B and B2C companies scale through data-driven marketing, performance advertising and strategic partnerships. I specialize in building demand and lead generation engines from scratch, aligning marketing and sales, and accelerating revenue across Europe, the US and LATAM.

Clients hire me to design and execute growth strategies, launch or improve digital channels, and manage high-impact cross-functional projects from concept to results. I am hands-on, analytical and commercially driven, with a strong track record in stakeholder management and building high-performing teams in fast-paced, international environments.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Crayon
Marketing Lead
DIGITAL AND IT
February 2024 - Today (2 years and 4 months)
Amsterdam, Netherlands
Global provider of end-to-end software and cloud technology solutions Built the local marketing infrastructure from scratch by implementing
• • automation tooling and aligning sales and marketing activities, leading to 300+% growth in qualified leads and doubling the GP within a year Launched demand and lead gen campaigns in collaboration with hyperscalers, SaaS partners and cross-functional global teams, overseeing 5 international projects and 3+ million budget
Growth Strategy Partner Marketing Communication Content Marketing
Lemonade
Growth Lead
E-COMMERCE
November 2021 - August 2023 (1 year and 9 months)
Amsterdam, Netherlands
Global insurtech (listed on the NYSE) built on social impact and AI
• • Led all facets of demand and lead generation efforts in EU markets; collaborated closely with cross- functional teams and partners incl. TikTok, Meta, Google and global agencies Surpassed user growth targets each quarter with 200%+ while continuously reducing efficiency metrics (CAC) Orchestrated the development of key partnerships with BNP Paribas and Aviva, propelling the local company ARR to exceed $10M (150% growth)
• • Defined goal-setting methods (OKRs) to align team objectives with business goals and recruited a high-performing team of 6 cross-functional specialists
OKR Influencer Marketing User Acquisition Growth Strategy Strategic Partnerships
Freelance
Digital Strategy Consultant
December 2010 - Today (15 years and 6 months)
Various long and short-term freelance projects, including:
• • Led the international expansion for a US-based CTV agency, accelerating operations into EMEA and LATAM, leading to 1 M+ incremental annual sales by implementing account-based marketing strategies (ABM) Rebranded and launched a new website for security SaaS company Emsisoft - gearing the business towards a new focus on b2b (SMBs)
Software as a Service (SaaS) Account Based Marketing Key Account Management