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Marisa SenekalMS

Marisa Senekal

Merchandise Planning Consultant

€109/day
Centurion, ZA
8-15 years

Average response time: 1 hour

About Marisa

I help retailers ensure the right items are available in the right quantities, at the right time, and in the right locations to improve forecast accuracy, maintain healthier inventory levels, and maximise profitability.

I help retailers, wholesalers and e-commerce businesses, from start-ups to established large companies, to:
- Improve or set up merchandise planning templates and processes. We offer training and hand everything back, so your team stays independent. Alternatively, we can continue to manage the process for you, without the cost of a full-time hire.
- Support on a short-term basis for busy periods, interim cover, and maternity or parental leave cover.

My career spans the full planning cycle across stores, wholesale, and e-commerce, across menswear, womenswear, and kidswear, and footwear, apparel, and accessories.

I hold a Masters in Consumer Science (Clothing Retail Management) from the University of Pretoria, and I am currently completing my PhD in Consumer Science at Pretoria.

I hold both South African and Dutch nationality. All engagements are remote-first, which means geography is not a barrier. On-site visits can be arranged in South Africa and the Netherlands, and periodically elsewhere by arrangement.
  • English

    Native or bilingual

  • Afrikaans

    Native or bilingual

  • Dutch

    Conversational

Can work on-site
Centurion (up to 50km)

Experience

  • Converse
    Lead Marketplace Planner, Western Europe
    RETAIL (LARGE RETAILERS)
    April 2023 - September 2025 (2 years and 5 months)
    Hilversum, Netherlands
    • Lead the planning process, ensuring the development, implementation and execution of effective
    Business and Merchandise plans.
    • Develop Corporate Strategic Plans (CSR) and Annual Operating Plans (AOP) with a 3 year view, while
    closely partnering and advising Sales and Finance teams.
    • Own the Bookings/Orderbook Stock and Sales plan. Forecast seasonal unit growth and inventory position
    as well as highlighting Risks and Opportunities.
    • Responsible for Long Range Sales Forecast planning for accounts in Western Europe.
    • Responsible for the Pre-Season, In-Season and Post-Season planning process. Resume Marisa Stols Private & Confidential Page 2 of 5
    • Develop and lead SKU Forecasting tools for our Account Executives to plan and guide them in the
    process.
    • Responsible for Stock and Sales Plans on Core products. Update it on a bi-weekly/monthly basis and
    advise on Risks and Opportunities.
    • Prepare and present for Quarterly Business Reviews (QBR) and Monthly Business Reviews (MBR).
    Inventory planning
  • Converse
    Marketplace Planning Manager, Western Europe
    RETAIL (LARGE RETAILERS)
    March 2023 - April 2023 (1 month)
    Hilversum, Netherlands
    (same as above)
    • Lead the planning process, ensuring the development, implementation and execution of effective
    Business and Merchandise plans.
    • Develop Corporate Strategic Plans (CSR) and Annual Operating Plans (AOP) with a 3 year view, while
    closely partnering and advising Sales and Finance teams.
    • Own the Bookings/Orderbook Stock and Sales plan. Forecast seasonal unit growth and inventory position
    as well as highlighting Risks and Opportunities.
    • Responsible for Long Range Sales Forecast planning for accounts in Western Europe.
    • Responsible for the Pre-Season, In-Season and Post-Season planning process. Resume Marisa Stols Private & Confidential Page 2 of 5
    • Develop and lead SKU Forecasting tools for our Account Executives to plan and guide them in the
    process.
    • Responsible for Stock and Sales Plans on Core products. Update it on a bi-weekly/monthly basis and
    advise on Risks and Opportunities.
    • Prepare and present for Quarterly Business Reviews (QBR) and Monthly Business Reviews (MBR).
  • Nike Inc
    Senior Digital Assortment Planner, Mens Lifestyle Footwear - EMEA
    RETAIL (LARGE RETAILERS)
    April 2022 - March 2023 (11 months)
    Hilversum, Netherlands
    • Develop robust and accurate assortment plans for Nike Digital Direct to Consumer (NDDC) while focusing
    on sales, inventory, productivity and margin.
    • Responsible for pre-season, in-season and post-season planning throughout Consumer Code gates.
    • Assess and escalate risks/opportunities aligned with business objectives and strategy.
    • Link plans with market trends by understanding the needs of the consumer and marketplace.
    • Partner with Buyer, Platform, Operations, Site Experience and other collaborators to ensure we land
    consumer right decisions and actions.
    • Package complex analysis and communicate/present it to different types of audiences.
    • Additional:
    o Leading Consumer Code gate called Hindsight and driving automation.
    o Support automation of KPI’s including traffic
    o Indirectly manage an L-band planner.

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