Freelancer profile translated to English.
Back to original languageAbout Marisa
One summer afternoon, a certain Isaac was reading under the shade of an apple tree.
Then, he saw an apple fall, and what was initially mere curiosity turned into the law of gravity.
Gravity is an invisible force that attracts one object with mass to another. The more mass it has, the more attraction there will be.
The same happens in marketing. There is an invisible force that attracts customers.
Gravity? No, trust. Because if there is trust, there is a sale.
This is what Marketing is about, generating trust.
And this is where I can help you.
Hello! I'm Marisa.
I am the creator of latirademarketing.com and I use strategy, content creation, and Social Media to build brands that inspire trust.
𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆, 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 are my passion, and I put them at your service.
I create and believe, with Newton's permission.
👉 I believe in "The Law of Gravity" and content marketing.
The greater the mass of a brand (the valuable content it provides), the greater its power of attraction.
Therefore, content marketing is an essential strategy for generating value and connecting with customers.
✔️ I create unique content for your audience
👉 I believe in "The Law of Action-Reaction" and strategy.
Every action must provoke a reaction, but not just any reaction, one with strategy.
✔️ I develop content and social media strategies.
👉 I believe in "The Law of Inertia" and differentiation.
If you do things as always, don't expect different results.
I bet on creativity as a strategy and a form of differentiation.
✔️ Creativity and storytelling
👉 I believe in Social Media and "The Law of Dynamics".
It's no use having the best product or great content if it's not properly disseminated.
✔️ Community Management
Conclusion: if your customer is the center of the universe, you need "mass" and action for attraction.
It's not me saying it, Newton says so. ;-)
Spanish
Native or bilingual
English
Conversational
Catalan
Conversational
Can work on-site
Barcelona (up to 50km)
Experience
- La Tira de MarketingFounder, Creative, and Social & Content Marketing Manager.SOCIAL NETWORKSFebruary 2018 - Today (8 years and 4 months)Barcelona, SpainAt La Tira de Marketing, we work on the vital functions of brands: nutrition, relationship, and reproduction.NUTRITIONWe create valuable content to "nourish" your audience, and for this, we offer you our creativity and our best ingredients: storytelling and illustration.Our star dish is Illustrated Marketing: we turn ideas into stories, and stories into illustrations. We create visual, effective, relatable content that impacts, is understood, and is remembered: content that connects.As part of nutrition is breathing. It is vital that all the content we create "breathes" the brand's identity. For this reason, we don't do marketing without branding.RELATIONSHIPWith stomachs full, we work on "relationship" and connection with your current and potential clients through Social Media. We leverage the online environment and all that social networks offer us to build new relationships and bonds.And of course, REPRODUCTIONAll our work has a single purpose: for your company or project to "reproduce" and grow.SERVICES:✔️Content strategy.✔️Content creation: writing texts for blogs, websites, social media content, e-books, lead magnets, copywriting.✔️Illustrated marketing: I turn your idea into a story, and the story into an illustration or comic.✔️Social Media strategy.✔️Community Management.✔️Project management.
- SemrushGuest PostSOCIAL NETWORKSMay 2019 - Today (7 years and 1 month)I contribute as a guest on the SEMrush blog, doing so in the style of La Tira: using illustrated marketing. The posts have been very well received and demonstrate how powerful the combination of storytelling and visual content is for connecting with our audience.This year, I also had the opportunity to participate in the Webinar on Content Marketing alongside great professionals like Alicia Rodríguez, Clara Ávila, Esther Checa, and Emmanuel Olivier.
- Oviedo emprendeSpeaker at Event and Workshop InstructorSOCIAL NETWORKSMarch 2018 - June 2018 (3 months)Oviedo, Spain1. PresentationI had the opportunity to participate in OVD Becomes Digital, the first Digital Marketing and Social Media Conference held in Oviedo. A great event organized by Aje Asturias, Oviedo Emprende, and Espacio Coworking Talud Ería, with fantastic speakers such as Carlos Bravo, Miguel Florido, Lucas García from SocialMood, and Jose Gomez-Zorrilla, and with attendees who came full of energy and eager to enjoy."La Tira de Marketing" participated in its own, illustrated way, telling a beautiful love story to talk about Content Marketing. ♥2. "Play the Content" Content Marketing Workshop.Play the content, learn the content.A gamified workshop to learn Content Marketing.
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Education
- Master in Digital MarketingEserp Business School2014
- Postgraduate in Branded Content Marketing, Content Marketing, and Transmedia StorytellingInesdi2015