Marisa Bruco

Coordination of the construction of today's and tomorrow's multi-device and phygital digital journeys (Websites, Applications, Actions, ...), in line with the marketing vision of omnichannel customer experience (Brand Marketing and E-business)

Leader in defining journeys with a continuous improvement and innovation approach (marketing and UX approach), user-centric

Management of a team of 10 people, consisting of 2 Product Managers, responsible for business needs and Product roadmaps for POs using the agile method, the Artistic Studio, UX-UI and Editorial, guarantor of the Brand's artistic direction and content, 6 Project Managers, coordinators of new customer-centric offers and services (Customer Marketing, CX, Innovation, Customer Relations), using the SAFe method,

Contribution to the Acquisition & SEO strategy, to achieving commercial objectives with the Commerce and Deployment Divisions, and in collaboration with the Data Division

Participation in change management, with the implementation and improvement of new processes, during a transformation period

Definition of Point of Sale Concept models for the Intermarché Contact brand (network of 330 stores in rural areas, with surface areas between 400m² and 1,200m²).

Definition of roles and target business models corresponding to the customers of the catchment areas: customer journeys, allocation of spaces, equipment, staff, and training, ...

Support for 330 independent stores, with surface areas between 500 and 1000m² located in rural areas.

- drafting of the commercial specifications for the INTERMARCHE CONTACT model, qualification of product ranges, construction of standard plans, adaptation of the promotional plan and the store concept to the CONTACT model

- construction of the specifications for the model for fresh and traditional grocery sections, frozen foods, health and beauty, and pet care according to the brand's category management process

- coordination of actions at the central office (Product Offering, merchandising, promotion, marketing, e-commerce, ...) and with the ITM CONTACT stores

- monitoring and analysis of purchasing trends for customers in the proximity sector, and competitive benchmarking

- ad hoc project manager (Model Store Budget, model price positioning strategy, ...)