Freelancer profile translated to English.

Description

Brand is more than communication – it is the foundation and infrastructure for commercial growth.

I work at the intersection of brand, partnerships, and commercialization, developing systems where positioning, go-to-market, and commercial strategy converge.

My focus is not just on making brands visible, but on translating them into scalable growth and revenue structures.

Specifically, this means:

– Developing brand, partnership, and go-to-market strategies

– Building commercial architectures and revenue models

– Structuring sponsorship, rights, and partnership ecosystems

– Connecting brand, experience, and commercial aspects into functioning growth systems

– Aligning stakeholders, teams, and processes in complex environments

I operate within international sports and entertainment platforms, consumer brands, and growth-oriented B2C and platform models.

At its core, it's not about individual campaigns or short-term activities for me, but about how brands build long-term relevance, growth, and commercial impact.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
French
Conversational

Workplace preferences

Can work on-site

München (up to 50km)

The Icon League GmbH
Head of Business Development
SPORTS
September 2025 - December 2025 (3 months)
Köln, Germany
Responsible for the development and structuring of the Commercial Function of a high-growth sports and entertainment platform – focusing on monetization, partnerships, and scalable revenue systems.

Development and structuring of the Commercial Function across Business Development, Partnerships, and Revenue Operations
Development of Commercial Strategy and Monetization Roadmap at league and team level
Structuring of sponsorship, rights, and partnership architecture, including packaging, pricing, and revenue logic
Development of new commercial assets and revenue mechanics to expand monetization
Implementation of revenue forecasting, pipeline, and commercial tracking structures to improve transparency and scalability
Management and alignment of external sales partners and cross-functional stakeholders from Commercial, Media, and Operations
Development of a revenue-share approach for strategic alignment of league and team interests within the commercial structure
Commercial strategy growth-strategy Sports Marketing Sales Strategy Sponsorship
SKH Sports GmbH
Project Lead
CONSULTING AND AUDITS
May 2024 - August 2025 (1 year and 3 months)
Munich, Germany
Led the B2C market entry of a previously purely B2B-driven automotive brand, establishing brand, go-to-market, and commercial structure.

Development of the complete B2C Go-to-Market strategy, including positioning, messaging, and market entry roadmap
Conception of the motorsport sponsorship and activation approach to increase brand relevance and credibility
Setup and management of the Amazon Store as a central sales channel, including product presentation, conversion optimization, and marketplace compliance
Development of the social media and content strategy to generate reach, traffic, and demand
Management and alignment of cross-functional stakeholders across three involved organizations
Development of a comprehensive motorsport pitch for a German OEM, including narrative and commercial framework
market-entry-strategy Sports Marketing Communication Strategy E-commerce Brand Strategy
Macromedia University of Applied Sciences
Lecturer for Customer Experience Management & Fundamentals of Sports Management
EDUCATION AND E-LEARNING
February 2025 - Today (1 year and 4 months)
München, Germany
Teaching with a focus on customer experience and brand strategy – particularly on how brands are translated into concrete customer experiences, interactions, and commercial impact throughout the entire customer journey.

Connecting brand positioning with scalable customer experience models and their impact on perception, interaction, and business impact
Focus on the shift towards experience-driven marketing, co-creation, and multi-dimensional brand interactions
Translation of strategic brand approaches into applicable frameworks and practical case studies
Development of project-based teaching formats at the intersection of brand, partnerships, and commercial strategy
Customer Experience Management Brand Strategy Brand Development Go-to-Market (GTM) Strategy Brand Strategy