Description

With more than 14 years of experience in the digital sector, with a focus on Product Management, I help start-ups and scale-ups take their product development teams to the next level.

Growth also brings challenges and often causes bottlenecks. I build on what already works within your culture and use that as the starting point for further development - without dogmatic frameworks.

My goal: to help your organization grow in a healthy and sustainable way.

Industry field of expertise

Languages

Spanish
Native or bilingual
Dutch
Fluent
English
Fluent
Italian
Fluent
German
Basic
French
Basic
Portuguese
Basic

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Factor Eleven
Group Product Manager
DIGITAL AND IT
September 2022 - September 2025 (3 years)
Giessen, HE, Germany
Managed a complex multi-use case Ad Tech platform, leading a tribe of three teams, and managing two Senior Product Managers. Main responsibilities:
• Led product discovery, strategy, and roadmap to drive innovation in alignment with business goals.
• Drove discovery and adoption of AI solutions to both increase internal productivity and resolve user pain points.
• Product lifecycle management through user, customer and market research.
• Contributed to the opening of new markets in Europe and North America.
• Drove success and revenue growth through innovation impacting platform adoption and customer retention.
• Contributed to Department-wide initiatives as part of the Tech Department Leadership Team, working closely with CTO and VP of Engineering.
• Drove process improvements helping F11 scale up in a sustainable manner.
• Drove cross-functional coordination with C-level stakeholders and General Managers across the company.
Product Leadership Scale-up Product Strategy Process Optimization User Flows
VCSW
Product Owner
BANKING AND INSURANCE
February 2022 - September 2022 (7 months)
The Hague, ZH, Netherlands
I managed a SaaS platform and contributed to the launch of an API product, including the following main responsibilities:
• Led product strategy, vision and roadmap.
• Led two cross-functional teams.
• Drove adoption of Agile methodologies, optimizing operational processes.
• Led Product lifecycle management through user, customer and market research.
• General backlog management and prioritization.
• Drove stakeholder alignment across different teams and departments.
Product Launch Strategy Product Leadership Compliance Process Optimization Scrum Adoption
Spaces (sister company of Regus)
Product Owner
E-COMMERCE
January 2020 - January 2022 (2 years)
Amsterdam, Netherlands
Managed the spacesworks.com e-commerce platform, with the following main responsibilities:
• Led product strategy, roadmap and vision.
• Drove the development of improvements and new features, from ideation to release.
• Responsible for the general backlog management and prioritization.
• Helped launch a new family of office products (the "Virtual Office", as a response to a drop in revenue due to the Covid-19 pandemics).
• Led CR optimisation and A/B testing efforts (Google Optimize and GTM).
• Data analysis and user research (Google Analytics and Hotjar).
• Coordinated content production and localisation.
• Drove stakeholder engagement and alignment across several teams and departments.
Product Launch Strategy Process Optimization A/B Testing CRO Product Leadership