Freelancer profile translated to English.

Back to original language

Description

Special Knowledge:

Industry experience for 39 years in the food industry. Food Service, Retail, Discount, and Cash and Carry.

Successfully carried out various projects including:

Restructuring and building a company

Personally introduced products to customers through my long-standing contacts in the trade

Conducted annual negotiations

Development of new sales channels

Operational execution and management of sales

Product development and marketing

Development of co-branding

Specialist in cold acquisition

Development of internal structures

Business planning and business mandates

Development of seminars and training

Sales consulting, brainstorming

SWOT analyses

Workshops

Product training, trade fair and presentation experience

Development of homepage

Acquired suppliers for new potentials

Created competitor analyses of assortments and customers.

Impulse and idea generator, visionary and provocative

Sales consulting

Languages

German
Native or bilingual
English
Basic

Workplace preferences

Can work on-site

Düsseldorf (up to 50km), Oberhausen (up to 100km), Düsseldorf (up to 100km)

selbstständige Unternehmensberaterin
Independent Business Consultant in the Food Industry FMCG / Food
AGRICULTURE
September 2011 - March 2017 (5 years and 7 months)
Bundesweit
Various projects for clients in the food industry. See listed projects.
Salomon FoodWorld GmbH
Sales Manager / Project Manager New Sales Channels
AGRICULTURE
December 2000 - December 2008 (8 years and 1 month)
Bundesweit
Management and development of the entire Cash & Carry. Development of new markets, persuasive work on new packaging and product concepts for the management. Support and acquisition of all Cash & Carry headquarters. Development of a new Cash & Carry team. Training of new field sales colleagues for wholesale. Planning and participation in trade fairs, overall sales and budget responsibility. Later, additionally Head of Department - Leader function for the Vion Group.
En Route GmbH
Managing Director
AGRICULTURE
July 1998 - November 2000 (2 years and 5 months)
Eberbach, Germany
Built a sales company - imported frozen baked goods from England, America, and Belgium. Negotiated and implemented exclusive contracts with producers.
Developed logistics concept for Germany and brought on board and implemented new partners.
Built sales team, inside and outside, responsible for employees.
Development of the Dawn Foods and Pastridor brands in Germany, Austria & Switzerland. Active customer acquisition, trade fairs, product training conducted. Responsible for sales and budget planning. Regular workshops and training conducted.