Freelancer profile translated to English.

Description

Growth & Brand advisor for consumer apps and brands, helping companies build sustainable growth, stronger brands and scalable marketing foundations.

Scaled apps and brands across 15 countries with 100M+ organic views, 1,300+ press coverage, +200% MAU growth, +600% revenue growth, from 0 to $10M+ budgets. Built 15 acquisition channels from scratch, led teams of up to 9 people and positioned multiple apps and brands as category leaders for Gen Z and Millennials.

📣 Fruitz, Tinder, Fabletics, Savage x Fenty, Coca-Cola, Lalalab, Blissim, BackMarket, Hevy, moonz, Viki Raikuten

What if we really understood **what Gen Z & Millennials expect**?

As an App Marketing expert, I help you **(better) target, engage, and convert Gen Z and Millennials with an effective growth marketing strategy**, following the AARRR framework, while building a **strong brand identity**.

One single objective with my support ⮕ improve the acquisition, engagement, and conversion of these audiences on your app.

Thanks to a developed understanding of these generations, their behaviors, and expectations, you will:

- generate more downloads

- improve your retention

- increase your revenue

- develop your brand preference

🛠️ My services:

1. Coachingto find solutions to your daily marketing challenges

2. Growth marketing and communication strategy"turnkey" (with financial projections and budget allocation)

3.Complete **operational implementation**, with performance tracking tools

Shall we discuss it in DM? 🙂

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Italian
Basic

Workplace preferences

Remote only

Primarily works remotely

Consulting
Mobile App Marketing Expert | Growth Marketing & Digital Marketing Mentor
CONSULTING AND AUDITS
August 2023 - Today (2 years and 11 months)
Barcelona, Spain
Growth & Brand advisor for consumer apps and brands, specialized in Gen Z and Millennials audiences.

Scaled apps and brands across 15 countries with 100M+ organic views, 1,300+ press coverage, +200% MAU growth, +600% revenue growth, from 0 to $10M+ budgets. Built 15 acquisition channels from scratch, led teams of up to 9 people and positioned multiple apps and brands as category leaders for Gen Z and Millennials.

📣 Fruitz, Tinder, Fabletics, Savage x Fenty, Coca-Cola, Lalalab, Blissim, BackMarket, Hevy, moonz, Viki Raikuten
Acquisition Strategy AARRR Framework App Store Optimization App Marketing Growth Marketing
Hevy
Head of Marketing
SPORTS
May 2025 - May 2026 (1 year)
Barcelona, Spain
💪 With more than 13 million users worldwide, Hevy is the leading app to log workouts, get stronger and stay motivated.

- Scaled WAU x2 through organic, creator and paid marketing channels across 10+ markets (EMEA, NA, LATAM, APAC)
- Built and scaled TikTok ambassador program to 40 creators generating 15M monthly views, driving organic acquisition (1% CVR) and brand awareness.
- Strengthened Hevy as the leading workout tracker app, maintaining category leadership.
- Led global brand strategy, creating brand book, messaging pillars and visual playbook for consistency across all touchpoints.
- Led a team of 2.
Mobile App Marketing Growth Strategy Team Management Marketing Strategy Branding & Identity
Tinder
Interim Comms Director FR & BENELUX
SOCIAL NETWORKS
September 2023 - April 2024 (7 months)
Paris, France
🔥 Tinder is the world's most downloaded and highest-grossing dating app

- Led the local marketing and communication strategy for France & BeNeLux, strengthening brand positioning among Gen Z audiences.
- Executed integrated PR-led campaigns (with social, influencer, paid, in-app amplification) driving brand visibility and engagement: 500+ media placements, 17 press releases, 3 key events.
- Developed 7 strategic partnerships with leading brands and NGOs, enhancing cultural relevance and local impact.
Gen Z Communication Strategy Digital Communication Event Management Press Relations