About Marion
English
Fluent
French
Native or bilingual
Experience
- First Click AdsGoogle Ads Expert | SMB Client AcquisitionCONSULTING AND AUDITSFebruary 2017 - Today (9 years and 4 months)Tours, FranceExamples of missions carried out:– Comprehensive Google Ads account audit with over 40 checkpoints (structure, targeting, ads, tracking, conversions)– Creation of targeted Search campaigns: keyword selection, high-intent ad copywriting, extension configuration, bidding strategy– Design of conversion-optimized landing pages: copywriting, responsive design, CTA integration (form, WhatsApp, direct call)– Setup of complete tracking (GTM, Google Ads, GA4, Consent Mode, Looker Studio)– Continuous campaign optimization (A/B testing, budget, targeting) with simplified reporting and business-focused management– Tailored support for executives: strategic sessions, clear action plan, responsive support– Qualified lead generation with a systemic approach: revenue target achieved within 60 days– Interventions for local businesses, firms, liberal professions, B2C and B2B services
- NetMediaTraffic Manager EuropePRESS AND MEDIADecember 2014 - January 2017 (2 years and 2 months)Paris, France- Management of display campaigns for the group's various countries: France, Italy, Spain, Portugal, Brazil, UK- Advice on our sites' advertising spaces to sales teams and marketing managers in each country- Launch and optimization of campaigns: standard formats, rich media, mobile, RTB- Campaign performance reviews- Management and updating of KPIs via Google Analytics
- IprospectTraffic ManagerDIGITAL AND ITJuly 2014 - October 2014 (4 months)Courbevoie, France- Launch of display campaigns: standard formats, rich media, video- Development of the technical specifications plan- Creation of the tagging plan and verification of correct tracker implementation- Campaign performance reviews
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Education
- MBA e-BusinessSchool of Management2011
Certifications
- Google Ads Certification for Display Network AdvertisingGoogle
- Google Ads Certification for Search Network AdvertisingGoogle