Freelancer profile translated to English.
Back to original languageAbout Marion
Outsourced Operations Department | Freelance OBM | Outsourced COO | Freelance Operations Manager
I support ambitious VSE and SME leaders in structuring, automating, and managing their business to gain efficiency, peace of mind, and growth capacity.
As an outsourced OBM or COO, I act as a strategic and operational right-hand person, with a dual role: global vision and field execution.
Main Expertise
-> Structuring Operations & Process Optimization
Business process mapping
Identification of friction points and bottlenecks
Formalization of procedures (SOPs) and tailor-made optimization plan
Implementation of clear, efficient management systems
-> Strategic Management & Operational Monitoring
Creation of management dashboards (KPIs, revenue, forecasts, margins)
Implementation of management routines
Organization and prioritization of projects according to business objectives
Data analysis to facilitate decision-making
-> Task and Workflow Automation
Design of intelligent scenarios via Make / Zapier
Automation of customer management processes: CRM, onboarding, follow-ups, emails, quotes, invoicing
Synchronization between business tools to streamline daily execution
-> Implementation & Optimization of Management Tools
Deployment of Notion, Zoho One, HubSpot, ClickUp, Airtable, Google Workspace…
Creation of tailor-made environments (project management, CRM, team monitoring, KPI management)
-> Team Coordination and Manager/Provider Interface
Organization of teamwork (internal and freelance)
Clarification of roles and responsibilities
Facilitation of internal communication rituals
Direct link between management, team, and subcontractors
French
Native or bilingual
Can work on-site
Rouen (up to 50km), Paris (up to 50km), Le Havre (up to 50km), Évreux (up to 50km)
Experience
- Optimisation business serviceCONSULTANT & TRAINER STRUCTURING & AUTOMATIONCONSULTING AND AUDITSJuly 2024 - Today (2 years and 1 month)Rouen, France
- Business process optimization (audit, mapping, redesign)
- CRM implementation & automation (Zoho One, Zoho CRM, HubSpot, Brevo)
- Creation of dashboards & management tools (KPIs, forecasts, sales & cash flow tracking)
- Marketing & customer relationship automation (Make, Zapier: onboarding, follow-ups, prospecting)
- Deployment of custom Notion workspaces (client management, project tracking, knowledge base)
- Structuring & organizing teams (internal processes, task tracking, collaboration)
- Strategic support & training for autonomy
- Monitoring & tool recommendations to optimize productivity and reduce costs
- EasyShippingMARKETING MANAGERLOGISTICS AND SUPPLY CHAINMarch 2023 - November 2024 (1 year and 8 months)Rouen, FranceMarketing Strategy & Digital ProjectsDevelopment and deployment of a marketing strategy with optimized operational processes.Design of mockups for the new website and coordination with the tech team for its integration.Process Automation & Digital MarketingImplementation of an advanced cold emailing system: scraping, enrichment, automated icebreaker, and use of Lemlist for precise targeting.Creation, management, and monitoring of automated prospecting campaigns.Advanced Tools & AutomationsComplete integration of Zoho One (CRM, Zoho Marketing 2.0, Zoho Booking, Zoho Flow, Zoho Forms, Zoho Landing Page…) to centralize and automate operations.Automation of SEO content production with ChatGPT and Make, ensuring a continuous flow of optimized content undetectable as AI.Event PresenceOrganization and management of EasyShipping's participation in international trade shows (SITL, Supply Chain Event, Top Transport…) to enhance visibility and professional network.
- SAS MAMIZETTEPRESIDENT AND FOUNDERRETAIL (SMALL BUSINESS)January 2020 - Today (6 years and 7 months)Rouen, FranceEntrepreneurial Development & FundingComplete structuring of Mamizette with automated and optimized processes for smooth and scalable management.Secured funding (debt & grants) without external fundraising.Technological Management & AutomationSupervision of the development agency for the application.Implementation and mastery of automations (CRM, email sequences, client management) to maximize operational efficiency.Digital & Marketing StrategyDeployment of SEO/SEA strategies and management of a WordPress site to generate qualified traffic and improve visibility.Creation and management of social media content.Business Development & PartnershipsDesign and management of cold emailing campaigns.Development of strategic partnerships, notably with Malakoff Humanis, to enhance brand awareness and credibility.
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Education
- Certification Créer et développer une activité de formation professionnelle2025Certification Créer et développer une activité de formation professionnelle
- Licence professionnelle - production industrielle spécialité éco-designUniversité de Franche-Comté2012Licence professionnelle - production industrielle spécialité éco-design