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Marion TichadouMT

Marion Tichadou

CRM + Marketing Automation Expert

€600/day
2 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marion

Hello,

I'm Marion, specializing in CRM and Digital Marketing for over 12 years.

I've had the opportunity to work for numerous businesses: e-commerce, banking services, tourism, cosmetics, wellness, and more!

My MISSION is to support you in growing your business... notably through:

A 💡 AUDIT of the existing situation to identify your business/marketing objectives, highlight areas for improvement, and actionable quick wins detailed through...

...An operational and detailed 🗺 ACTION PLAN based on: audiences, budgets, channels, messages, frequencies, planning.

WORKSHOPS to identify personas and the customer journey (pain points, motivations, etc.).

Monitoring of OPERATIONAL ACTIONS based on the plan or needs selected by you:

-> ACTIVATION:
To increase your conversion rate of visitors/prospects.
Example: Data collection and opt-in strategy, Campaign management

-> RETENTION:
To increase your Average Order Value, Repeat Purchase Rate, CLV
Ex. Definition of segmentations, Configuration of personalized and automated journeys, Database animation

-> REFERRAL:
To recruit more contacts
Ex. Implementation of Referral and/or Ambassador systems

DIAMOND RECOMMENDATIONS for your CRM:
> Selection of a tool based on your needs
> Integration: setup + connection with existing tools
> Cleaning of your database

COACHING AND TRAINING SESSIONS to share knowledge with businesses

MARTECH:
> Relational Mkt: Customer.io, Klaviyo Dot Digital, Salesforce Marketing Cloud, Brevo, Mailchimp,
> Web: Shopify, Wordpress, Squarespace, Magento,
> Analytics: Google Analytics, Google Tag Manager
> Data visualization: Google Data Studio, Microsoft Power BI

Contact me to share more details about your project!
See you soon!
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 10km), Rennes (up to 10km)

Experience

  • Freelance
    CRM & Digital Marketing
    E-COMMERCE
    January 2019 - Today (7 years and 7 months)
    Paris, France
    Clients: Staycation, ResMed, Claranet, Ledger, Microsoft, Acqer, Live Espace Game, Conferentia, Lystess, and many others.

    Audit, recommendation, and action plan
    Implementation of actions: activation, retention, referral
    CRM tool recommendation & integration
    CRM Klaviyo Brevo Customer.io
  • Join Branded
    DTC CRM Manager
    E-COMMERCE
    March 2021 - March 2022 (1 year)
    Paris, France
    Managed a portfolio of 5 brands: Puracy, Fresh Heritage, Viking Revolution, Ototo, Key Nutrients

    Markets: Europe and US

    Audit, recommendation, and action plan for integrating new brands
    Set campaign objectives and timelines
    Campaign and workflow preparation
    CRM Customer Journey Email Marketing SMS Klaviyo
  • VDL Factory
    Head of CRM
    E-COMMERCE
    December 2017 - September 2019 (1 year and 9 months)
    Paris, France
    Markets: Europe, Canada, US

    Implementation of the CRM tool and prospect/customer journeys across multiple international markets
    Implementation of marketing automation
    Preparation of relational marketing campaigns
    Monthly and semi-annual reporting with KPIs and upcoming actions
    Shopify Klaviyo Marketing Automation Emailing SMS

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Education

  • MBA Web Marketing Strategies & Digital Marketing Projects
    Visiplus Academy
    2020
  • MSc Marketing
    University of Manchester
    2012

Certifications

  • Email Specialist
    Salesforce Marketing Cloud
    2023

Skill set

Categories