Freelancer profile translated to English.

Description

Specializing in brand activation for 12 years, I can address various challenges: brand strategy, communication strategy, brand activations, B2C & B2B events, influence marketing, shopper marketing; all while maintaining a transversal view of communication issues.

Here's an overview of the types of projects I typically work on:

- Event Tour: general public, private networks, HRI

- Brand Events: Showcase, parties, pop-up stores, influencer events

- Sampling

- Shopper Marketing: Creation of promotional highlights, In-store Animation Tour + POS materials, Brand Experience Tour in Malls.

Some references:

Iscom Paris, Ratecard, Coca-Cola Company, Heineken, Kronenbourg, Naf Naf, Grand Optical Champs Elysées, Gulli, Tanqueray, Danone, Groupe Tereos, Princesse Tam Tam, Henner, Rungis, Socopa, Laboratoires Omega Pharma, Universal, Topo Chico, Disney, Baron de Lestac, Amazon Prime Video ...

Feel free to contact me so we can find, together, the best way to collaborate. See you soon

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Boulogne-Billancourt (up to 15km), Paris (up to 10km)

ØCONNECTION
Event Communication Director B2C
CONSULTING AND AUDITS
March 2018 - August 2021 (3 years and 4 months)
Neuilly-sur-Seine, France
Strategic analysis of communication challenges
Development and deployment of communication plans
Implementation of omnichannel communication strategies
Creation, design, and deployment of public events
Responding to RFPs, oral presentations, strategic lead for campaigns
Industry and competitor monitoring and benchmarking
Management of internal and external expert teams
Supervision of operational deployments
Analysis of KPIs and recommendation for optimizations
Communication Strategy Branding Event Manager 360° Communication Communication Digital Communication Print Communication Press Release Team Management
Agence ACAPULCO
Account Director - Shopper and 360 Communication
CONSULTING AND AUDITS
March 2014 - October 2016 (2 years and 8 months)
Boulogne-Billancourt, France
Shopper marketing strategy
Promotional highlights
Trade marketing strategy
In-store animation campaigns
Design, creation, and deployment of POS materials
Communication Strategy Communication Print Communication Visual Communication 360° Communication Direct Marketing
Agence DAGOBERT
Digital Account Manager
CONSULTING AND AUDITS
February 2013 - February 2014 (1 year and 1 month)
Paris, France
Project coordination for website creation
Wireframe and specification design
Operational supervision of development teams
Client interface
Digital Communication Communication Web Design Web Development Web Project Management Web Writing Project Management