Freelancer profile translated to English.
Back to original languageAbout Marion
Social media expert strategy & content creation ✨
Your business is doing well, but your social media image doesn't reflect your expertise?
You spend hours creating content without seeing a return on investment. As a business owner, your time is precious and should be focused on your business, not on the whims of algorithms.
My goal? To transform your social networks into a client acquisition lever aligned with your brand values and image.
🚀 My support focuses on 3 pillars:
- Strategy & positioning: No more random content. We define a unique angle that differentiates you from the competition.
- Emotional storytelling & conversion: I write content that builds trust and encourages action.
- Education & autonomy: I share my best tips with you so you remain in control of your communication.
🛠 Skills & Tools mastered:
- Platforms: LinkedIn, Facebook, Instagram & TikTok.
- Tools: Canva Pro, Notion, CapCut, Adobe Suite
- Expertise: Account audit, content strategy, copywriting, KPI analysis.
✨ Why work with me?
I'm not just an executor; I become your strategic partner. I work with companies that refuse generic communication. Together, we build a digital presence that naturally attracts your clients.
French
Native or bilingual
English
Fluent
Can work on-site
La Rochelle (up to 50km), Poitiers (up to 20km), Bordeaux (up to 10km)
Experience
- Arthurimmo.comCOMMUNITY MANAGERREAL ESTATEApril 2024 - Today (2 years and 4 months)La Rochelle, France
- Social media strategic audit and consulting: Analysis of the current situation, competitive benchmarking, and definition of roadmaps for multi-brand entities.
- Social-to-Web Strategy: Aligning social media with the group's conversion and lead generation objectives.
- Social media branding: Defining brand identity and tone of voice on digital platforms.
- Editorial strategy & strategic planning: Designing distinct editorial lines for each platform (Instagram, Facebook, YouTube, TikTok).
- Content design: Creating content optimized for engagement (Reels, Shorts, carousels, Canva/Adobe Suite graphics).
- Storytelling & copywriting: Writing impactful captions adapted to the codes of each network to maximize click-through rate (CTR).
- Social media management & reporting: Daily management of accounts and in-depth analysis of KPIs (reach, engagement, conversion rate).
- Technological watch & E-reputation: Monitoring algorithmic trends and managing online brand image.
- Budgeting and management of advertising campaigns (Ads): Defining objectives, targeting, and ROI monitoring on Facebook/Instagram Ads.
- Short video production (Editing): Proficiency in editing tools (CapCut, InShot, etc.) for fast and impactful Story/Reels/Shorts formats.
- Jiwa CommunicationSOCIAL MEDIA MANAGERARTS AND CRAFTSJuly 2023 - July 2024 (1 year)La Rochelle, France
- Social media strategic audit and consulting: Analysis of the current situation, competitive benchmarking, and definition of roadmaps for multi-brand entities.
- Social media branding: Defining brand identity and tone of voice on digital platforms.
- Editorial strategy & strategic planning: Designing distinct editorial lines for each platform (Instagram, Facebook, YouTube, TikTok).
- Content design: Creating content optimized for engagement (Reels, Shorts, carousels, Canva/Adobe Suite graphics).
- Storytelling & copywriting: Writing impactful captions adapted to the codes of each network to maximize click-through rate (CTR).
- Social media management & reporting: Daily management of accounts and in-depth analysis of KPIs (reach, engagement, conversion rate).
- Technological watch & E-reputation: Monitoring algorithmic trends and managing online brand image.
- Budgeting and management of advertising campaigns (Ads): Defining objectives, targeting, and ROI monitoring on Facebook/Instagram Ads.
- Short video production (Editing): Proficiency in editing tools (CapCut, InShot, etc.) for fast and impactful Story/Reels/Shorts formats.
- Social-to-Web Strategy: Aligning social media with the group's conversion and lead generation objectives.
- Agence MoooodCOMMUNITY MANAGERMay 2022 - August 2022 (3 months)La Rochelle, France
- Social media management: Complete management of your social networks and daily animation.
- Community management: Development, moderation, and retention of an engaged community.
- Content creation: Graphic design of publications and video editing (Reels, TikTok, Shorts).
- Social Ads: Setup, management, and optimization of Facebook & Instagram advertising campaigns.
- Analysis & reporting: Performance tracking, statistics analysis, and strategic recommendations.
- Account management: Client relationship management, consulting, and operational project monitoring.
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Education
- MBA in Communication and E-Business ManagementGROUPE PIGIER2021MBA Responsable de communication & E-Business
- Bachelor's Degree in Communication & Webmarketing2019Licence Communication & Webmarketing