Freelancer profile translated to English.
Back to original languageAbout Marion
🎨 Art Director & Visual Identity Designer
Founder of The Good Witch Studio
I create strong, bright, and aligned visual identities for women entrepreneurs and committed brands. I deeply believe in the creative power of women: those who launch their projects, who nurture, who create, and who dare to do business differently. Entrepreneurship requires courage, perseverance, and a clear vision.
A business led by a woman deserves to shine fully. With The Good Witch Studio, I support entrepreneurs and brands in creating a coherent and strategic visual universe: an identity that reveals their uniqueness and supports their development.
My approach combines art direction, creative sensitivity, and brand strategy to give birth to authentic and lasting visual universes. Throughout my career, I notably supported the natural cosmetics brand Boho Green Make-Up & Skincare for over 6 years in creating collections, packaging, and visual art direction.
I have also collaborated with the LĂ©a Nature group as well as with various agencies and committed projects. Today, I support entrepreneurs and brands who wish to assert their universe, clarify their image, and fully reveal their creative power.
✨ Always open to creative collaborations and meaningful projects
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 50km)
Experience
- Groupe Léa Nature / Boho Green Make-Up & SkincareArt Director / Graphic DesignerFASHION AND COSMETICSMay 2019 - March 2024 (4 years and 9 months)Lyon, FranceBoho Green Make-Up & Skincare are committed brands of natural, skincare, and organic makeup from the Léa Nature Group, developing eco-designed products with respect for people and the environment.• Development of global visual campaigns and concept creation, including visual identities and adaptations for digital media (banners, Paid Social, newsletters). From brief to execution.• Organization of photo shoots, supervision, and coordination of talent. Photography and retouching.• Creation of promotional videos and tutorials for Instagram (45K followers) and Facebook (35K followers). Video production and editing.• Rigorous budget monitoring (+€30K/year) and creative cost optimization throughout the year.• Guarantor of the graphic charter for consistency across communication channels (print, digital, e-commerce). Compliance with specifications and deadlines.• Facilitation of meetings and dedicated team sessions. Collaboration with marketing teams.
- TLM / BFMTV LYONMotion Design Graphic Designer / Community ManagerPRESS AND MEDIAJanuary 2018 - March 2019 (1 year and 3 months)Lyon, FranceTélé Lyon Métropole (BFM TV) was a local television channel for the Lyon metropolitan area.• Creation of motion design and video editing for programs (intros, outros, graphic elements).• Design of communication and commercial materials (print and web).• Management of social media and community animation, development of digital strategy, sending newsletters for social media (Instagram 10K followers).
- THE GOOD WITCH STUDIOArt Director | Founder of The Good Witch StudioFASHION AND COSMETICSSeptember 2017 - Today (8 years and 9 months)Bordeaux, France🎨 Art Director & Visual Identity DesignerFounder of The Good Witch StudioI create strong, bright, and aligned visual identities for women entrepreneurs and committed brands. I deeply believe in the creative power of women: those who launch their projects, who nurture, who create, and who dare to do business differently.Entrepreneurship requires courage, perseverance, and a clear vision. A business led by a woman deserves to shine fully. With The Good Witch Studio, I support entrepreneurs and brands in creating a coherent and strategic visual universe: an identity that reveals their uniqueness and supports their development.My approach combines art direction, creative sensitivity, and brand strategy to give birth to authentic and lasting visual universes. Throughout my career, I notably supported the natural cosmetics brand Boho Green Make-Up & Skincare for over 6 years in creating collections, packaging, and visual art direction.I have also collaborated with the Léa Nature group as well as with various agencies and committed projects. Today, I support entrepreneurs and brands who wish to assert their universe, clarify their image, and fully reveal their creative power.✨ Always open to creative collaborations and meaningful projects
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Education
- Professional Training in PhotographyStudio Carré2022Contenu de la formation professionnelle en photographie : • Bases techniques de la photographie (L’exposition / Le Flou de Bougé / La Profondeur de Champ) • Techniques photos avancées • Ombres et Lumières • La photographie de studio (flash) • Composition et langage de l’image Formation de retouche de l'image : • Retouche de l’image sous Adobe Lightroom • Retouche de l’image sous Adobe Photoshop
- Master (BAC+5) Art Direction and Digital DesignSup de Pub Lyon2017• Briefs clients, stratégiques et créatifs, travaux de groupe Références : Les 2 Vaches de Danone, Maison Lejaby, Heineken, United Color of Benetton, Panzani, Tropicana, Linkoo • Concept visuel, Conception et Création : Print et Digital