Freelancer profile translated to English.

Description

👋 Hello,

Web developer specializing in SEO and web performance with 7 years of experience in digital marketing, holding positions such as SEO Manager, Product Owner, and Acquisition Project Manager.

Today, I support VSEs, SMEs, and startups in their digital projects, whether it's creating websites/landing pages, acquisition strategies, or technical implementation.

🛠️ Stacks

HTML, CSS
Sass, TailwindCSS, Bootstrap
JavaScript
React
Node.js
SQL
Wordpress, Prestashop, Shopify
Git/Github

🎯 Website Creation and Redesign

Creation of SEO-optimized showcase websites
E-commerce store redesign and maintenance (WooCommerce, Prestashop)
Creation of conversion-optimized landing pages with tracking for performance monitoring
Advice and recommendations on the best practices to implement in design and development

🚀 Natural Referencing (SEO) & Digital Performance

Performance audit and analysis
Search engine optimization
Google Tag Manager/Google Analytics implementation
Creation of automated dashboards for performance monitoring (Lookup Studio)
Implementation of automation processes (no-code) to optimize your production

🗂️ Project Management

Writing specifications
Creation & management of digital marketing campaigns
Acceptance testing (testing and validation)

🤝 Some client cases...

Creation of a lead scoring system for lead qualification optimization (Airtable, Make, JavaScript, Hubspot)
Creation of a Landing Page (HTML, TailwindCSS, JS) with an automated emailing scenario (SendinBlue)
Solving web performance issues and optimizing the referencing of a web application built with React

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Detective Box
Growth Analyst
VIDEO GAMES AND ANIMATION
November 2022 - February 2023 (3 months)
Implementation of a Martech stack to collect statistically reliable data for evaluating E-commerce tests, dashboard creation (Looker), acquisition channel management (SEO/SEA/Affiliation), automation implementation.

Tools:
Make, Excel, Klaviyo, BigBlue, Amazon Seller, Shopify
Jouéclub !
Acquisition Project Manager
E-COMMERCE
July 2021 - August 2022 (1 year and 1 month)
Bordeaux, France
Acquisition:
• Tracking implementation (UA | GA4)
• Implementation of automated dashboards for performance monitoring
• SEM: SEO, Social Ads, implementation of advertising campaigns on various platforms (Criteo, RTB House, PQR Digitale, Reddit, TikTok, Facebook...)
• E-mailing / Marketing automation
• Implementation of two new acquisition channels (push notifications and affiliation)
• Implementation of workflow automations for low-value-added tasks

Project Management:
• GDPR compliance project management
• Implementation of an alternative solution to Google Analytics
• Implementation of new tools (Target2Sell, Botfuel...)

🎯 Results:
Facebook Ads Acquisition Campaigns YoY: ROI of ~20
Emailing Campaign YoY: Open Rate +30%

🏅 2022 Awards:
5th French e-commerce site in the toys & games category (excluding video) and therefore 1st among toy market specialists (FEVAD Ranking: https://bit.ly/classement_fevad2022)
# Bronze Medal at the Grand Prix Favor'i eCommerce in the Leisure Goods category (FEVAD 2022: https://bit.ly/laureats_eshop_fevad2022)
SEO Facebook Ads Google Analytics Google AdWords Google Data Studio Emailing
goomeo
Growth Marketer
SOFTWARE PUBLISHING
January 2021 - Today (5 years and 5 months)
Bordeaux, France
- Creation and management of Wordpress
- SEO
- SEA/Social ads,
- A/B testing, heatmap testing
- Tracking (tagging plan, implementation)
- Marketing automation
- Dashboard creation / web analytics