Freelancer profile translated to English.

Description

A company's communication is never trivial: it creates buy-in, both internally and externally. My approach is pragmatic. I develop brand/communication/editorial strategies that speak to all stakeholders: from decision-makers to operational teams, and to customers.

Currently on assignment for a B2B SME, I am very close to the ground: constant exchanges with management, co-construction workshops with teams, concrete implementation.

My goal is to align the message with the company's reality, to build a clear, actionable, unifying, and effective strategy.

New to Malt but with 12 years of experience, I have chosen an attractive entry rate to initiate my first collaborations and partnerships.

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

MOSAIQUE PRODUCTION
Communication and Marketing Manager
CIVIL ENGINEERING
September 2025 - Today (9 months)
Delivered: market analysis and its challenges, employee/client/supplier interviews, brand platform development, continuous improvement workshop facilitation, naming, deployment strategy, and editorial strategy, mobilization of an ad-hoc team.
Ongoing: redesign of the visual identity and website.
Corporate Branding Workshop Facilitation Branding & Identity Marketing and Communication Planning Corporate Strategy
PALMA Agency,
Founder & Strategy Director
March 2022 - September 2025 (3 years and 6 months)
Paris, France
- Strategic and commercial support for start-ups, SMEs, and large groups
- Creation and management of a collective of independent talents
- Complete project management: brand consulting and strategy, design, creative direction, production, up to final delivery. Agency management: business development, client retention, budget negotiation, margin management.
- Results: +€200K in revenue, 40% margin, high client loyalty, several campaigns received press coverage
Branding & Identity Communication Campaign Business Creation Project Management Team Management
Publicis Conseil,
New Business Manager (Permanent Contract)
October 2019 - January 2023 (3 years and 3 months)
Paris, France
→ Tenders: SNCF, Air France, Sodexo, etc.
- Management of major competitions within the Publicis France group, involving corporate, public, and CSR communication challenges.
- Development of recommendations and communication plans, in collaboration with strategic and creative teams.
- Coordination of multi-agency teams.
- Guarantee of creative and strategic excellence in deliverables, in close collaboration with management.
- Management of high-budget projects: from €300K to over €1M depending on the scope.