Freelancer profile translated to English.

Description

Many companies want to attract more prospects.

However, it's not always easy to know what really works.

Google Ads and Meta Ads can help you attract prospects more regularly. But you need to know what to measure, what to optimize, and where to focus your efforts.

My job is to analyze, manage, and optimize your advertising campaigns to identify what brings results, reinforce what works, and adjust what can be improved.

Specifically, this allows you to:

- Generate more contact requests.

- Understand where your budget is going and what it's bringing you.

- Identify the campaigns that truly contribute to your acquisition.

- Make decisions based on reliable data.

Each business, each market, and each budget is different. That's why I favor a tailor-made approach, based on analysis, management, and continuous optimization.

Want to know how Google Ads or Meta Ads can contribute to your business growth? Send me a message and let's discuss your situation.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
Italian
Basic

Workplace preferences

Remote only

Primarily works remotely

Marion Perolla
Media Buyer
SOCIAL NETWORKS
April 2025 - Today (1 year and 4 months)
Nancy, France
Working with me means choosing a structured approach where every advertising decision is based on concrete data.

How does our collaboration work?

📝 Analysis & Strategy:
Before any campaign goes live, I study your business, your objectives, your market, and your conversion path. The goal is to verify that advertising campaigns are the right lever to achieve your goals.

⚙️ Tracking Setup:
I configure the necessary measurement tools (Google Analytics, Google Tag Manager, Meta Pixel, conversion tracking...) to have reliable data for managing campaigns.

🎯 Campaign Creation and Launch:
I structure Google Ads and/or Meta Ads campaigns, define relevant targeting, and build a system adapted to your business and budget.

📈 Management & Optimization:
A high-performing campaign is built over time. I analyze the results, identify improvement opportunities, and adjust campaigns to progressively improve their profitability.

What this brings you:

📈 More predictability:
An acquisition system designed to generate business opportunities more regularly.

🔎 More visibility:
Clear reports to understand what works, what doesn't, and where your budget is going.

🧘‍♀️ More peace of mind:
You know that your campaigns are continuously monitored, analyzed, and optimized, without having to manage the technical aspects daily.

💌 Want to know if Google Ads or Meta Ads are suitable for your situation? Send me a message and let's review it.
Meta Ads Google AdWords Google Ads Audit Meta Ads Audit SEA
Cnam en Grand Est
Marketing and Communication Project Manager
July 2020 - November 2022 (2 years and 4 months)
Nancy, France
Define and manage digital strategies (presence, influence, and engagement on social media & the web)
Analyze customer journeys and implement optimizations to better capture, convert, and retain
Create and distribute impactful marketing content
Manage communities and oversee social media presence + website updates
Ensure strategic monitoring and manage the brand's e-reputation
Optimize natural referencing (SEO)
Manage high-performing email campaigns & design engaging newsletters
Implement tracking tools and monitor performance (KPIs, analytics)
Wunderman Thompson Commerce
Amazon Paid Search Manager & Content Editor
E-COMMERCE
April 2019 - June 2020 (1 year and 2 months)
Luxembourg, Luxembourg
Develop and accelerate the growth of ambitious brands on Amazon
Analyze brand strategy and target audience to guide business decisions
Design SEO-optimized content to maximize visibility and sales
Manage and optimize sponsored advertising campaigns (SEA)
Monitor performance through reporting and KPI analysis
Contribute to the commercial development of brands in the French market