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Marion OttavianiMO

Marion Ottaviani

Tone of Voice & Conception-Rédaction, Luxury (EN/FR)

€950/day
4 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Marion

I reveal the voice of premium brands; that way of writing that makes them recognizable among all.

Six years working closely with the editorial direction of Louis Vuitton (LVMH) taught me the essential: a brand voice is not invented, it is revealed. There, I shaped the tone of voice, signature stylistic codes, and content for high jewelry, watchmaking, and lifestyle.

Content designer and editorial strategy consultant, I support demanding houses (fashion, beauty, jewelry, lifestyle, gastronomy) in three stages:

• Reading — diagnosis of your existing voice (website, social media, product descriptions, newsletter): the gap between what you show and what you say.
• Signature — the formalized voice: brand platform, tone of voice, manifesto, editorial guidelines.
• Voice deployment — writing, from the website to the manifesto, in French and English: storytelling, brand content, product pages, campaigns.

Bilingual FR/EN and trained in fashion design, I understand the demands of the product, its visual sensitivity, its rhythm, and the language that must carry them.

They trusted me: Louis Vuitton, Saint Laurent, Chanel, The Kooples, L’Oréal (Sanoflore), Farfetch, 24S, Tommy Hilfiger.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Louis Vuitton
    Creative copywriter FR
    LUXURY GOODS
    March 2023 - June 2024 (1 year and 2 months)
    Paris, France
    I evolved for over six years working closely with the editorial direction of Louis Vuitton, first as a translator, then as an in-house copywriter within a close-knit team dedicated to the House's entire digital communication.

    • Contribution to global editorial strategy and tone of voice.
    • Participation in defining signature stylistic codes (vocabulary, syntax, musicality).
    • Cross-functional collaboration with the High Jewelry, High Watchmaking, lifestyle, publishing, and women's ready-to-wear teams.
    • Translation and adaptation of institutional, cultural, and commercial content (English > French).
    • Writing of original content for digital platforms (website, app, social media, CRM).

    This foundational experience allowed me to refine a demanding and nuanced approach to brand storytelling, at the intersection of style, craftsmanship, and the cultural heritage of a historic House.
    Storytelling Tone of Voice Copywriting Content Design Brand Content
  • Inoui Editions
    Copywriter
    LUXURY GOODS
    February 2021 - December 2022 (1 year and 11 months)
    Paris, France
    Audit of the Inouï Éditions website
    SEO-optimized text writing
    Correction of existing texts
    SEO Copywriting Content Design Editorial Strategy Proofreading SEO
  • Artisans de Genève
    French-English Translator
    LUXURY GOODS
    November 2019 - Today (6 years and 8 months)
    Paris, France
    French to English translations for the various pages of the site, corresponding to the different jewelry collaborations of Artisans de Genève
    French English Translation Translation Correction Luxury Fashion

Reviews

5.0

Out of 2 ratings

MickeM

Micke

NOIR ATELIER

Reviewed on 6/30/2025

We consulted Marion for the creation of editorial guidelines. She provided us with valuable expertise and perfectly met our expectations for the defined deliverables.
CyrilC

Cyril

particulier

Reviewed on 8/13/2018

Translation of several audio and video elements from French to English in the banking sector. Very good translation, quick work

Recommendations

Louis-Grégoire SixLS
Clément PortalCP
Louis-Grégoire Six and 1 other person have recommended Marion

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Education

  • Bachelor's Degree in Modern Languages/Literature
    Université Paris 3 - Sorbonne Nouvelle
    2013
    Étude approfondie des œuvres de littérature moderne. Développement du style rédactionnel. Approfondissement des aptitudes en anglais courant et littéraire.
  • Fashion Design Diploma
    Mjm Graphic Design
    2016
    Confection de patronages et montage de vêtements. Étude approfondie de l'histoire de la mode. Découverte de l'ADN des marques de luxe (détails signature, storytelling, positionnement). Développement d'une stratégie marketing personnalisée à travers la création d'une collection capsule.

Certifications

  • Rédacteur +++ Training
    Referenseo
    2022
    Web Copywriting SEO Copywriting Marketing Study SEO
  • Copywriting
    Livementor
    2022
    Content Design E-commerce Strategy Copywriting SEO Optimization Landing Page Copywriting Sales Page Copywriting

Skill set

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