Freelancer profile translated to English.

Description

With more than 15 years of experience in creating and building collections of Shoes, Leather Goods & Accessories, as well as in purchasing, sourcing and merchandising, I have a 360-degree vision of the brands in which I work.

I have worked both in France and abroad, in Retail (Minelli, Vivarte, Armani) & E-commerce (Sézane).

I participate as much on subjects of construction of collection plans and pricing, as on the key products to highlight in marketing, shootings, social networks and web.

My experience and personal curiosity allow me to have a detailed knowledge of the market in terms of products, trends as well as a portfolio of manufacturers and factories in Europe.

Industry field of expertise

Languages

English
Native or bilingual
Italian
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Marseille (up to 50km), Paris (up to 50km)

Promeco & André
Collection & Offer Manager (Freelance)
March 2025 - July 2025 (4 months)
Paris, France
Management of brand performance, online & retail commercial action plans. Construction of the Offer, product selections and developments, pricing, marketing highlights.
Offer marketing Purchasing Performance management Trade shows Negotiation
Sézane
Merchandising Manager & Collection Coordinator Shoes, Leather Goods & Accessories
October 2022 - Today (3 years and 10 months)
Paris, France
360 vision on the Collections of Bags, Shoes and Accessories (Collection Plan, Retroplanning, Pricing, Purchases, Deliveries, Planning and Forecast) as well as the needs and selection of photos and e-merchandising of the site for the same categories.
-> 360 position created between the Collections and the E Commerce/Marketing to optimize the growth of the Accessory category.
Minelli
Senior Women's Shoe Product Manager
March 2020 - July 2022 (2 years and 4 months)
Paris, France
In charge of Women's Shoe Collections (80% of the brand's turnover)
Management of 5 people.
Construction of Collection and budgets.
Development of the collection and choice of models.
Color trend strategy (management of stylists).
Purchases and negotiations.
Budget management and restocking.
Sourcing (Europe & Asia).
Sourcing materials & tanneries.
Product strategy in terms of offer, pricing and quality.
Monitoring and analysis of performance.
Trend research and travel.
International Trade Shows & Very frequent trips to factories.