About Marion
French
Native or bilingual
Experience
- MKG VisionFounder & Copywriting Consultant - MKG VisionNovember 2024 - Today (1 year and 7 months)🔹 Creation of impactful content-Persuasive copywriting-Engaging storytelling-Effective content marketing🔹 Production of various materials-Writing blog articles-Creation of high-performing newsletters-Design of optimized sales pages
- FreelanceEditor-in-Chief - NéosantéAugust 2024 - Today (1 year and 10 months)📝 Supervision & Coordination-Supervision and coordination of editorial content-Management of editorial programming and publication schedule🎯 Strategy & Editorial Line-Development and optimization of the editorial line-Monitoring and adjustment of content according to trends and objectives🤝 Collaboration & Contributor Management-Liaison with journalists and contributors-Management of collaborations, proofreading, and content validation📢 Content Creation & Optimization-Writing impactful articles-Content optimization to ensure editorial consistency and maximize visibility
- BioSanté ÉditionsDigital Product Line ManagerSeptember 2021 - June 2024 (2 years and 9 months)Lausanne, VD, Switzerland💡 Project Management and Marketing Strategy: Identification of needs and opportunities, roadmap for campaigns, content, and product launches over 6 to 12 months;Supervision and reporting of marketing KPIs related to customer lifetime value and monetization;🖌 Copywriting: Design, writing, and distribution of impactful content to achieve business objectives, evoke emotion, and engage/convert prospects (sales pages, newsletters, articles, promotional content, posts);💰 Digital Marketing: Creation of processes for maintaining, optimizing, and revitalizing existing offers (A/B testing, sales funnel optimization, sales letter improvement);Implementation of segmentation, sequences, and automations aimed at increasing customer lifetime value;🌿 Creation and launch of new information product concepts in natural health and personal development.
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Education
- Master of Mass CommunicationIAE GRENOBLE2016Master's degree, Marketing-Communication
- Bachelor of Science in MarketingIDRAC Business school2015Master's degree, Marketing