Freelancer profile translated to English.
Back to original languageAbout Marion
I build, structure, and scale profitable acquisition strategies.
I work across the entire digital performance chain, from strategy to execution, with a hybrid positioning: business, acquisition, and structuring.
👩🎓 Double degree CELSA × École des Mines
Ex-Head of Acquisition & Growth @ Malt
🙋♀️ Freelance for 8 years – 14+ years in digital marketing
Top 1% Malt – 221+ missions rated 5/5
Media budgets managed: €10k → €350k / month
💻 Areas of Intervention
Depending on the company's maturity level and objectives, I intervene:
- In **operational management**: Acquisition Manager, Paid Media Lead, Traffic Manager
- In **acquisition / growth / marketing leadership**: Head of Growth, Head of Acquisition, Fractional CMO, Head of Marketing
- In **strategic board-level support**: roadmap definition, KPI structuring, budget allocation, marketing organization
I remain intentionally operational: I define the strategy and execute key levers to ensure real impact on revenue.
🤝 Collaboration Modalities
I work in three formats:
- **Deliverables**: audit, roadmap, structuring, strategic definition
- **Retainer**: equivalent to an internal position, as a freelancer
- **Monthly package**: structured set of services at a fixed price
🔥 My Expertise
- **Paid Media & Performance Scaling**: Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, TikTok Ads & TikTok Shop, Amazon Ads
- **Data & Tracking**: GA4 & GTM (server-side tracking if necessary), decision-oriented dashboarding (CAC, ROAS, MER), CRO & experimentation pipeline, CRM & marketing automation, Lead scoring & MQL → SQL → Revenue optimization
⭐️ What Differentiates Me
- Strategic vision + direct execution
- Ability to intervene in early-stage, scale-up, or established companies
- High adaptability: retainer, package, project-based
- Performance & profitability culture
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Bordeaux (up to 50km), Nantes (up to 50km)
Experience
- Freebirds Growth (Freelance)CMO | HEAD OF GROWTH | ACQUISITION PERFORMANCECONSULTING AND AUDITSAugust 2017 - Today (9 years)Lyon, France
I build, structure, and scale profitable acquisition strategies
👉 Growth & Acquisition Marketing- AARRR & Revenue Engine Structuring
- CAC / LTV / ROAS Modeling
- ROAS & Contribution Margin Optimization
- Multi-channel Budget Allocation
- Profitable Scaling & Marketing Management
- Internationalization & Multi-country Go-to-Market
👉 Paid Media & Performance Scaling- Google Ads and Bing Ads (Search intent-driven, structured PMax, full-funnel YouTube)
- Meta Ads (creative testing framework, scaling via broad & algorithmic signals)
- LinkedIn Ads (lead gen & conversion campaigns)
- TikTok Ads & TikTok Shop
- Amazon Ads
👉 Data, Tracking & Growth- GA4 & GTM (server-side tracking if necessary)
- Reliable & Sustainable Tracking Architecture
- Decision-Oriented Dashboarding (CAC, ROAS, MER)
- CRO & Experimentation Pipeline
- CRM & Marketing Automation
- Lead Scoring & MQL → SQL → Revenue Optimization
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CLIENT REFERENCES 🏅
- **International Groups / Established Mid-Sized Companies**: Volkswagen, Reckitt Benckiser, Mondelez, International, Accor, Paris Airports, Delta Dore, Actual Group, Goodman, Secours Catholique
- **Scale-ups & High-Growth Companies**: Malt, Le Wagon, Talent.io, Brigad, LegalPlace, Anytime, Tiime, Lepermislibre, Liberkeys, Wojo
- **Established E-commerce & DNVBs**:
👕 **Fashion & Lifestyle**: Steamone, Rivieras, Orchestra, Memo International, Moismont, Ghazal Paris🛋 **Home & Design**: YellowPop, UsineStreet, Tohaa Design, Maison Marcel🌿 **Food, Health & Wellness**: Nutri&Co, Jolly Mama, Supersmart, Maia**💊 Health & Medical Services**: Urgence Docteurs, CallMyVet, Fizimed, Posos🍽 **Restaurant & Hospitality**: Frères Blanc, Bar à Papa💰 **Real Estate / PropTech / Asset Management**: Masteos, Wojo, Liberkeys, Bellman, Goodman, MeilleureCopro, Valority, Opale Gestion Privée⛱️ **Tourism / Mobility / Leisure**: Paris Airports, Auchan Voyage, Les 2 Alpes, Tignes, Aventuria - SuperSmartHead of GrowthHEALTH AND WELLNESSApril 2025 - November 2025 (7 months)Luxembourg, LuxembourgHEAD OF GROWTH FREELANCE - Maternity leave cover4 days per week - 8 months------------------------------------------------------💊 Supersmart is a pioneer in the Health Supplements and e-commerce sector in Europe, selling Direct-to-Consumer online since 1996.👉🏻 Led the overall Digital & Growth strategy, with full ownership of customer acquisition, topline revenue growth and performance marketing execution.
- Built and monitored annual sales forecasts, defining actionable growth plans to meet revenue targets
- Spearheaded the full website redesign and orchestrated the rollout of a new brand identity across all digital touchpoints
- Structured and scaled the e-commerce ecosystem (Acquisition, SEO, Marketplaces), aligning performance with commercial objectives
- Directed social media and influencer strategy to strengthen brand positioning and drive qualified traffic
- Managed web development roadmaps in close collaboration with technical teams to ensure performance, scalability and UX optimization
- Oversaw major brand initiatives (TV campaign, photo productions, merchandising assets) ensuring consistency between brand image and revenue objectives
- Continuously optimized customer journeys and conversion funnels through data-driven decision-making
- Identified and activated strategic partnerships and new market opportunities to unlock sustainable growth
- MasteosPaid Acquisition ManagerREAL ESTATEFebruary 2022 - December 2022 (10 months)Paris, FrancePAID ACQUISITION MANAGER FREELANCE3 days per week - 10 months------------------------------------------------------🏢 Masteos is a French proptech company transforming residential real estate investment into a seamless, technology-driven experience.
- Strategic and operational management of Google Ads & Meta Ads channels (Search, Shopping, Performance Max, YouTube, Display, Meta Conversion / Advantage+)
- Account structuring & full-funnel architecture: TOFU / MOFU / BOFU, segmentation by persona, intent & customer value
- Advanced profitability-oriented optimization: ROAS, target CPA, LTV/CAC ratio, contribution margin
- Multi-campaign budget scaling: Channel arbitrage, dynamic budget reallocation based on incremental performance
- Conversion-oriented creative strategy: Creative brief, ad iterations, hooks, UGC framework, testing angles & value propositions
- Tracking implementation and validation: GA4, GTM, Meta CAPI, Enhanced Conversions, managing iOS / consent issues
- A/B testing & CRO for landing pages: Aligning ad message × UX × conversion rate
- First-party data audience structuring: Lookalikes, dynamic retargeting, CRM segmentation
- Executive reporting & data-driven management: Decision-making dashboards, cohort analysis, optimization recommendations
Reviews
S
Saber
Vinylacy
Reviewed on 10/30/2024
Nous avons eu une excellente expérience de collaboration avec Marion, une vraie wonder woman sur Google Ads !
Elle a su avoir une organisation exemplaire et un sens pédagogique rare, expliquant des processus parfois complexes de manière très claire.
Elle a rapidement cerné nos besoins spécifiques et s'est parfaitement adaptée à la particularité de nos produits.
Malgré notre disponibilité limitée pendant la mission, Marion a su avancer de manière autonome, montrant une compréhension profonde de nos attentes et un grand professionnalisme.
Nous recommandons vivement Marion pour toute gestion de campagnes Google Ads. Expérience globale très positive !
Karla Fernanda
Deepomatic
Reviewed on 9/3/2024
Mon expérience avec Marion s'est bien déroulée. Elle est une personne communicative et organisée.
La mission a été courte, mais efficace au regard du peu de temps dont nous disposions, elle a toujours essayé de m'expliquer tout ce sur quoi nous nous étions mis d'accord. Je la recommande à 100%.
Marion has chosen to hide 1 review
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Education
- MASTER II - Digital MarketingCELSA (Paris-Sorbonne) & École des Mines d'Alès2012Double diplôme "Digital Marketing & Tech" CELSA (Paris-Sorbonne) & École des Mines d'Alès ---------- Mémoire de fin d'étude : - référencé bibliothèque Celsa (mention Bien) - publié aux éditions LEUE
Certifications
- Google Partners - CertificationsGoogle France2025
- Google Ads DisplayGoogle France2025