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Marion MassiotMM

Marion Massiot

CMO | Commercial Strategy | Marketing Consultant

€880/day
10 projects
Paris, FR
8-15 years

Average response time: 2 hours

Freelancer profile translated to English.
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About Marion

💫 I have over 10 years of experience as CMO / Marketing Director / Key Account Manager in B2B and B2C, for both products and services, in France and internationally.

🚀 I have a dual Marketing/Sales expertise: essential for your positioning to reach and convert the right clients for your business.

✅ Here are the types of missions I frequently undertake:

=> Strategy Consultant

- Business Strategy
- Launch Strategy
- Go-to-Market
- Growth Lever

=> Marketing Strategy Consultant

- CMO / Marketing Department
- Marketing Strategy
- Digital Strategy
- Marketing Plan
- Annual Marketing Action Plan

=> Commercial Strategy Consultant

- Business Development
- Commercial Strategy
- Commercial Action Plan
- Sales Objectives
- Commercial Negotiation

=> Project Management / Training

- Team Management
- Team Coordination (marketing, sales, technical, agencies...)
- Project Management
- Sales Training
- Skill Development for Your Teams


✅ Work Method:

1. Together, we establish a marketing & commercial strategy to boost your growth, and I define an action plan with objectives tailored to your company. 💫🚀

2. I coordinate daily with your team on the implementation of the action plan and the achievement of objectives. At a pace that suits you, for the duration of your choice.


✅ Project Examples:
- Go-to-market strategy and launch management
- Marketing & commercial strategy + growth lever + action plan + action plan management
- Complex project management with cross-functional teams & client-facing roles
- Digital strategy & action plan (product/acquisition/influence/CRM)
- Sales pitch & arguments + key account client targeting + commercial negotiations

Need a CMO?
Looking for an experienced Sales Director?
Need to implement your marketing strategy?

Don't hesitate to contact me!
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • MMR Conseil
    Part-time CMO / Key Accounts
    E-COMMERCE
    January 2021 - Today (5 years and 7 months)
    Paris et périphérie
    ✅ Types of missions:
    - CMO
    - Marketing Strategy
    - Digital Strategy
    - Commercial Strategy
    - Key Accounts (business development)
    - Team Management
    - Project Management
    - Launch Strategy
    - Go-to-Market
    - Growth Lever

    ✅ Sectors:
    - B2B
    - B2C
    - B2B2C
    - Mobile Application
    - SaaS
    - Agencies
    - Digital Marketing
    - Augmented Reality
    - Cosmetics
    - Fashion / Luxury
    - HR and HRIS
    - Medtech
    - ...


    ✅ Clients supported: Phya, Capsul Events, C.La.Prod, Predicity, PumpUp, Puréality, Hunvrea Skincare, Réjeanne, Clever Beauty...
    Commercial Strategy Business Development Marketing Strategy Digital Marketing Sales Development Growth Strategy Go-to-Market Strategy (GTM) Product Launch Brand Launch Project Launch Launch Launch Strategy CMO Marketing Director Sales Director Marketing Consultant
  • hugo
    CMO
    HUMAN RESOURCES
    January 2024 - March 2025 (1 year and 2 months)
    • Market research and target identification
    • Competitor analysis, market structuring, and identification of niches/opportunities
    • Definition of target company types (sectors, sizes, specificities) and key functions (payers, influencers, users)
    • Persona Interviews: identity sheets, standard messages, appointment-setting funnel, report guide and template / conducting 10 interviews / synthesis of results: prioritization of arguments, responses to objections, marketing, sales, and product recommendations
    • Message Structuring – Website and sales materials
    • Review and optimization of the website user journey, recommendations on structure, CTA, and conversion
    • Writing key messages and content for the website, brochures, and sales presentations
  • Bensound
    Malt logoOn Malt
    CMO
    E-COMMERCE
    February 2024 - April 2024 (2 months)
    • Competitor analysis: players, offers, pricing, and positioning
    • Identification of market opportunities and under-exploited segments
    • Definition of targets and their needs/purchasing drivers
    • Offer structuring and business model development
    • Preparation of marketing and commercial strategy and action plan
    Positioning Strategy Digital Marketing Growth Strategy Business Strategy

Reviews

5.0

Out of 5 ratings

F

Franck

KinsMa

Reviewed on 7/18/2023

Very good contact and advice. Marion is a real help to us. I appreciate her listening skills. Looking forward to continuing this mission...
C

Clever

CLEVER BEAUTY

Reviewed on 1/20/2021

Marion is excellent in her field, I highly recommend her!

Recommendations

FU
SD
TR
+1
Former user and 3 other people have recommended Marion

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Education

  • MBA
    ESSEC Business School
    2011
    Chaire Vente & Stratégie Marketing Programme Global Manager in Asia - Singapour / Shanghai (2010)
  • Preparatory Class
    Institution des Chartreux
    2007

Certifications

  • Hook - Webmarketing & Acquisition
    OnTrain
    2020
    Traffic Acquisition Growth Hacking Content Marketing SEO

Skill set

Categories