About Marion
French
Native or bilingual
English
Fluent
Experience
- MMR ConseilPart-time CMO / Key AccountsE-COMMERCEJanuary 2021 - Today (5 years and 7 months)Paris et périphérie✅ Types of missions:- CMO- Marketing Strategy- Digital Strategy- Commercial Strategy- Key Accounts (business development)- Team Management- Project Management- Launch Strategy- Go-to-Market- Growth Lever✅ Sectors:- B2B- B2C- B2B2C- Mobile Application- SaaS- Agencies- Digital Marketing- Augmented Reality- Cosmetics- Fashion / Luxury- HR and HRIS- Medtech- ...✅ Clients supported: Phya, Capsul Events, C.La.Prod, Predicity, PumpUp, Puréality, Hunvrea Skincare, Réjeanne, Clever Beauty...
- hugoCMOHUMAN RESOURCESJanuary 2024 - March 2025 (1 year and 2 months)
- Market research and target identification
- Competitor analysis, market structuring, and identification of niches/opportunities
- Definition of target company types (sectors, sizes, specificities) and key functions (payers, influencers, users)
- Persona Interviews: identity sheets, standard messages, appointment-setting funnel, report guide and template / conducting 10 interviews / synthesis of results: prioritization of arguments, responses to objections, marketing, sales, and product recommendations
- Message Structuring – Website and sales materials
- Review and optimization of the website user journey, recommendations on structure, CTA, and conversion
- Writing key messages and content for the website, brochures, and sales presentations
- Bensound
On Malt
CMOE-COMMERCEFebruary 2024 - April 2024 (2 months)- Competitor analysis: players, offers, pricing, and positioning
- Identification of market opportunities and under-exploited segments
- Definition of targets and their needs/purchasing drivers
- Offer structuring and business model development
- Preparation of marketing and commercial strategy and action plan
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Education
- MBAESSEC Business School2011Chaire Vente & Stratégie Marketing Programme Global Manager in Asia - Singapour / Shanghai (2010)
- Preparatory ClassInstitution des Chartreux2007
Certifications
- Hook - Webmarketing & AcquisitionOnTrain2020