Freelancer profile translated to English.

Description

With a background initially in Digital Marketing, I was quickly immersed in the world of Salesforce, which has been my passion for over 8 years.

For over 5 years within a consulting firm and on various projects, I rapidly developed expertise in the CRM through Sales, Service, and Community Cloud, acting as an interface between business needs and technical implementation, while bringing my Marketing perspective.

Today, as an independent consultant, I have the privilege of supporting both startups (VSE/SMEs) and large organizations in contexts of redesigns, implementations, or migrations to Salesforce.

It would therefore be my pleasure to assist you in your projects by leveraging my Salesforce expertise, which I would describe as hybrid, encompassing both technical skills and a deep understanding of business needs.

Looking forward to understanding and discussing your potential needs :)

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Italian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Lyon (up to 50km), Bordeaux (up to 50km)

ENGIE
Product Owner Salesforce
ENERGY AND UTILITIES
June 2023 - June 2025 (2 years)
Paris, France
Product Vision & CRM Strategy
Defining and steering the product strategy around Salesforce (Sales, Service, Experience, and Marketing Cloud), in alignment with the group's digital transformation. Aligning CRM objectives with business goals (acquisition, conversion, loyalty) for B2B and B2C customer journeys.

Requirements Gathering & Prioritization
Facilitating workshops with business departments (marketing, customer service, digital, e-commerce) and international teams. Qualifying and prioritizing needs in a multi-entity environment, arbitrating topics based on business value and technical constraints.

Agile Roadmap & Delivery
Building and managing the Salesforce product roadmap.
• Backlog management and user story writing
• Facilitating Agile rituals (sprint planning, demos, retrospectives)
• Coordinating internal and partner teams (dev, QA, integrators)

Solution Harmonization & Optimization
Deploying common standards across the group's different entities. Pooling development efforts and rationalizing tools to reduce costs and accelerate time-to-market, while integrating local specificities.

International Deployment & Change Management
Managing go-lives and multi-region deployments (EMEA, US, APAC). Delivering key functionalities: customer interaction management, automated campaigns, digital journeys, and customer portals. Supporting users to encourage tool adoption.

Performance & Continuous Improvement
Monitoring KPIs (customer satisfaction, operational efficiency, marketing performance). Continuously optimizing customer journeys and CRM solutions based on data and field feedback.

Integration & IT Architecture
Managing exchanges between Salesforce and the IT system (e-commerce, ERP, data) via API architectures. Contributing to the structuring of a scalable ecosystem.
Salesforce Delivery Management IT Architecture Agile Methodology CRM
LVMH
Senior Product Manager Salesforce
LUXURY GOODS
September 2019 - March 2023 (3 years and 6 months)
Paris, France
Defining product vision across Salesforce ecosystems
• Salesforce Service Cloud (omnichannel customer service)
• Salesforce Marketing Cloud (marketing activation & CRM)
• MuleSoft (integration and API management)

Gathering and prioritizing business needsfrom multiple Houses (Retail, E-commerce, Customer Service, CRM), with roadmap arbitration in a multi-stakeholder environment.

Product roadmap steering and design
• Roadmap and backlog construction
• Facilitating Agile rituals (sprint planning, reviews, etc.)
• Coordination with technical teams, integrators, and group IT teams

Harmonizing processes and solutions across Houses
• Implementing common templates
• Pooling development efforts
• Adapting to local specificities while maintaining global consistency

International delivery and deployment
• Launching new features (case management, customer journeys, automated campaigns, APIs)
• Deployment in multiple regions (EMEA, US, APAC)
• Change management and user training support

Performance steering
• Implementing and monitoring KPIs (CSAT, processing time, marketing conversion, campaign ROI)
• Continuous optimization of customer journeys and CRM operations

Integration management via MuleSoft
• Connecting systems (e-commerce, POS, ERP, data platforms)
• Implementing API-led architectures
Salesforce Salesforce Marketing Cloud Product Management Project Management MuleSoft
Capgemini Technology Services
Senior Project Manager Salesforce
CONSULTING AND AUDITS
March 2014 - August 2019 (5 years and 5 months)
London Borough of Lambeth, United Kingdom
5 Salesforce projects (Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud):

- Salesforce Referent and Functional Lead
- Interface between business departments and technical teams
- Providing technical solutions
- Writing technical and functional specifications
- Facilitating workshops
- Configuration, Setup, Process Builder, Workflows
- User training and change management
- Digital and Marketing Strategy
Salesforce Project Management Team Management CRM Salesforce Marketing Cloud