Freelancer profile translated to English.

Description

Experienced user research consultant in various environments (B2C, B2B, institutional, R&D). I support clients (R&D/product teams, management and institutions...) in identifying opportunities by transforming complex data into actionable insights and recommendations. My hybrid approach — qualitative, human sciences, and strategy — allows me to offer a unique perspective, mobilize different methodologies (qualitative, branding, monitoring), and produce clear, visual, impactful deliverables that have optimized experiences, secured strategic choices, and enriched user knowledge.

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Freelance
Monitoring Officer
CONSULTING AND AUDITS
July 2025 - Today (1 year and 1 month)
- Conducted an acceptability and public opinion study and set up social media monitoring
- Collected comments, reactions, and positions, and structured and categorized a corpus
- Analyzed public opinion (barriers, levers, controversies, debate dynamics) and created a map
Content Analysis Social Listening Media Monitoring
ekino
User Researcher / UX Officer
CONSULTING AND AUDITS
January 2022 - January 2025 (3 years)
Paris, France
- Managed end-to-end usability and strategic studies: brief, recruitment, protocols, fieldwork, analysis, reporting
- Conducted interviews, user tests, observations, and facilitated co-design and alignment workshops
- Analyzed user behavior and identified needs and pain points
- Produced structured insights and operational recommendations for product/design teams
- Created UX deliverables and artifacts (user journeys, personas, stakeholder maps) and presented results orally
- Managed client relationships and collaborated closely with Product Owners, UX/UI Designers, and technical teams
- Conducted AI monitoring and experiments (test & learn and POC) and explained complex concepts
Interviews Training Technology Monitoring User Research UX Research
Future Thinking
Qualitative Studies Officer
CONSULTING AND AUDITS
January 2018 - January 2021 (3 years)
Paris, France
- Conducted exploratory and operational qualitative studies (concept/product tests): managed recruitment, wrote guides, conducted fieldwork and analysis
- Mapped, analyzed behaviors and needs, synthesized insights, and co-authored reports
- Carried out brand strategy studies: analyzed discourse and creative territories, benchmarks, competitive intelligence
- Facilitated workshops to build positioning (vision, mission, objectives, image)
- Conducted foresight monitoring, identifying weak signals for creating operational and actionable frameworks
Foresight Monitoring Observation Focus Groups Conducting Interviews Microsoft Powerpoint

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Master's Degree in Communication Semiotics
Univ. Descartes
2017
Master Sémiologie de la communication
Bachelor's Degree in Linguistics
Univ. Nanterre
2015
License Linguistique

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Other

Marion L.

Qualitative studies / UX research

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