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Marion LecerfML

Marion Lecerf

Product Strategy, Ops, OKR & Transformation

€1,350/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marion

With 20 years of experience at the intersection of Product Management and Operations (CPO/COO), I support companies facing the challenges of growth, scaling, and associated complexity.
I help organizations—from C-Level to teams—transform their ambitions into concrete results.

Why?
Because a company's greatest challenge is not defining a roadmap, but ensuring the organization can execute it without burning out.
I don't act as a traditional consultant, but as a "Sparring Partner".
My role? To challenge your strategy, oil your operations by aligning your teams, and activate your growth levers through impact-driven management (with or without OKRs).

My 4 pillars of intervention:
🎯 Vision & Strategy: Align the executive committee and teams on a common trajectory and a clear ambition.
⚙️ Product Operations & Execution: Structure governance, rituals, and data tracking to accelerate impact & time-to-market (without the chaos).
🚀 Transformation & Culture: Evolve the organization to foster co-creation, autonomy, and real agility.
🧠 Leadership Coaching: Support C-Levels (Founders, CEO, CPO/CTO, VP Product/VP Engineering, Head of) in their posture, leadership, and in overcoming the status quo for greater alignment, communication, and impact.

My approach is grounded in field reality: no abstract theories, but actionable solutions for sustainable scaling.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Fluho
    Co-founder | Product & Org Coach, OKR Coach
    CONSULTING AND AUDITS
    October 2023 - Today (2 years and 8 months)
    Paris, France
    At Fluho, we don't do "PowerPoint" consulting. We build the growth engines for Product organizations.

    We created Fluho with a simple conviction: a brilliant strategy is worthless without an organization capable of executing it. We intervene where growth creates friction, where vision gets lost in execution.

    What we deliver concretely:
    🚀 Product strategy & alignment: We help C-Levels transform a vague vision into a clear trajectory shared by all teams.
    ⚙️ Product Operating Model: We design your Product "Operating System." Governance, rituals, data flows: we structure it so you can accelerate without breaking.
    🎯 Impact-driven management (with or without OKRs): We instill a results-oriented culture. No more vanity metrics, we align collective effort with real business value.
    🧠 Leadership Coaching: We support the growth of Heads of/CPOs/CTOs to make them strategic pillars of the company.

    The Fluho difference:
    - No "Big Bang": We believe in systemic change through small iterative steps. We don't impose a method, we infuse it.
    - Practitioners, not theorists: Our collective consists of experts who have already held leadership positions. We speak your language.
    - Co-creation: We don't work for you, but with your teams to ensure autonomy after we leave.

    We help organizations move from the chaos of growth to operational excellence.

    📩 Have an alignment or scaling challenge? Let's talk
    Organization Transformation Change Management Coaching Product Management OKR
  • YSEOP
    Product & Organizational Coaching, Impact-driven Management
    March 2026 - Today (3 months)
    Paris, France
    Coaching of Product & Tech organizations to gain Product maturity, align strategy and execution & have a cadence for faster TTM.
    Product Coaching Change Management Digital Transformation OKR
  • Covéa
    Leader in Product Organizational Transformation (Strategy, POM, Governance)
    CONSULTING AND AUDITS
    October 2025 - April 2026 (6 months)
    Paris, France
    Support of a strategic program for Covéa (MMA/MAAF/GMF) aiming to transition from a V-cycle logic to a tailor-made Product approach.
    -> Challenges: IT System Modernization, TTM reduction, and value-based management (ROI) in a major overhaul context.

    Mission structured around 4 main axes:

    1. Scoping & Transformation (partnership with Nicolas Poitelon):
    - Co-design of the tailor-made organizational framework ("Org as a Product") and alignment of Top Management.
    - Definition of guiding principles for transitioning from a project logic to a value-driven Product logic ("Design to Cost" approach).

    2. Product Strategy & Tactics (my core expertise):
    - Vision & Strategy: Facilitating workshops to define the scope of the 4 Tribes, their Product visions, and their main strategic directions.
    - Impact-driven Management: Translating strategy into 3-month tactics (defining associated impacts & KPIs) to measure real success.

    3. Organization & Framework (Nicolas Poitelon's expertise):
    - Structuring flows to align strategy (portfolio), management (program), and delivery (teams).
    - Operational Excellence: Implementing Lean Portfolio Management, scaled rituals (PI Planning), and tooling (Jira) to manage the flow from ideation to production.

    4. Implementation & Management of the "Fluho Device" (4 HoPs/Product Coaches) with Nicolas Poitelon:
    - Sourcing of 4 senior profiles matching the Program's challenges and Product scopes.
    - Integration and supervision of the "transformation device" to operationalize the tailor-made framework (POM) within each Tribe.
    - Our 4 HoPs coach their internal teams (PM/PO) through practice ("doing with") to ensure their Tribe's autonomy, embed Product Management and Agility best practices.
    - Together, we continuously support change in collaboration with Program leads.
    Organization Coaching Product Coaching Scaled Product Management Digital Transformation Product Strategy

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Education

  • Master 2 Professional (DESS), Infocom and NTIC specialization "Journalism and Online Information"
    École de Journalisme et de Communication d'Aix-Marseille
    2007
    Master 2 Professionnel (DESS), Infocom et NTIC spécialisation "Journalisme et information online"
  • Research Master, Information and Communication Sciences
    Université de Provence (Aix-Marseille I)
    2006
    Master recherche, Sciences de l'information et de la Communication

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