Freelancer profile translated to English.

Description

Communication expert for over 15 years, specializing in media relations and influence. I assist clients in defining their communication strategy, spokesperson media placement, brand repositioning, new project management, partnership development, and editorial content creation. The management role is very important to me: indeed, fostering the growth of collaborators and teamwork are fundamental.

My preferred sectors: IT, institutional, CSR, retail:

Franprix, Danone, Maison Ladurée, McDonald's, RAKUTEN VIBER, CRITEO, Molotov, LG, Coyote, Altavia Group, CNCC (National Centre for Shopping Centres), Apsys, Centre Beaugrenelle, Cohen and Gresser, Mercuri Urval

My career in agencies for over 15 years, from consultant to general manager, has allowed me to interact with very different leaders, each with diverse communication needs for their company.

Flexibility, responsiveness, and active listening are essential assets for project success.

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Freelance
PR and Communication / Executive Coaching
April 2024 - Today (2 years and 2 months)
PLEAD
Consulting Director
June 2022 - April 2024 (1 year and 10 months)
Clients: Franprix, Ladurée, Danone, Edenred, Etam Group, La Poste, Mc Donald's
Conseil en relations media et communication
187com, sidiese, Molotov
October 2020 - March 2022 (1 year and 5 months)
187com / team of 10 people Definition of managerial strategy Media relations and institutional communication strategy: PR, events (round tables, influencers, one to one…) Editorial Redefinition of work tools and methods Clients: Burton, Element, Picture, Patagonia, Primaloft, Timberland, HOKA... SIDIESE: Media relations for client events Definition of media targeting strategy Organization of spokesperson opportunities / interviews for executives Recruitment of journalists/influencers for events Collaboration in the development of editorial tools Clients: Troupers, La Poste MOLOTOV Definition of editorial strategy Activation of a media monitoring unit Organization of spokesperson opportunities for executives with definition of key messages